Omschrijving

Strategist with a strong consumer-centric approach, based on insights and data. A willingness of shaping our next 5 years with a main focus on first party data- value exchange- omnichannel and hyper-personalised user journey- relationship marketing and brand love. Evangelise CRM and Marketing Automation as the main tool to have in-depth meaningful 360° customer journeys, lifecycle and RFM models and move on to the predictive model.

Talen

Frans
Tweetalig / moedertaal
Engels
Vloeiend
Spaans
Beperkte professionele capaciteit
Arabisch
Beperkte professionele capaciteit

Voorkeuren voor werkplek

Uitsluitend remote

Werkt voornamelijk remote

RTBF
Marketing Strategist and project owner CRM
VERMAAK & VRIJE TIJD
april 2024 - Vandaag (2 jaren en 2 maanden)
Brussels, Belgium
Responsible for CRM strategies based on behavioral data and dynamic segmentation, overseeing the customer lifecycle and marketing strategy for lead generation and retention for RTBF Actus and RTBF Auvio platforms. Managed campaigns and reporting. Deploying RFM model strategy and tactics
Email marketing Création de funnel marketing automation Copywriter
RTL Belgium
CRM Manager - Digital transformation
januari 2023 - maart 2024 (1 jaar en 2 maanden)
Brussels, Belgium
Responsible for CRM strategies based on behavioral data and overseeing the technological transformation towards a CDP for omnichannel activations. Developed data collection, centralization, and activation roadmaps. Contributed to the positioning of streaming content and developed the digital amplification and retention plan.
Emakina
Marketing automation strategist
september 2021 - december 2022 (1 jaar en 3 maanden)
Brussels, Belgium
Responsible for the marketing strategy of a portfolio of 8 international and Belgian clients, translating business needs into a user-focused communication plan. Lead the market audit, selection, and implementation of automation tools. Define roadmaps for transitioning from "transactional journeys" to "omnichannel journeys" and measure performance and lifecycle growth using the RFM model, while prioritizing data enrichment, user orientation, and creativity.