Vincent Joye

Main responsibilities:

- (Re-)build an image of reference on the market and gain visibility in the media, marketing and communication communities;

- Change CIM's perception towards a more modern, agile and relevant partner. Show innovations within CIM: digital, cross-media, consumer journey… Main achievements:

- Merger of the LinkedIn pages/groups: from 175 followers in April 2022 to more than 800, and counting;

- Roll-out new graphic line and creation of new communication media (roll-ups, brochure);

- Clean-up database of contacts into one single database;

- Creation of a strong communication calendar;

- Launch #CIMQuiz

- Creation and launch of CIM Newsletter.

Editorial Director at Produpress, the publisher of Le Moniteur de l'Automobile, AutoGids/AutoWereld and Miles. Member of the management committee. Main responsibilities:

- Sets the editorial vision and mission of all online and offline publications of Moniteur Automobile, AutoGids/AutoWereld and Miles;

- Leads the long term editorial planning, including new initiatives;

- Creates and manages special projects (Best Car Awards, Showroom…);

- Defines budget and KPI's and insures the follow-up;

- Analyses potential M&A targets;

- Manages the editorial team (14 persons). Main achievements:

- Merger of all editorial teams into one team;

- Launch of the "Creative Content Studio" to answer advertisers needs to content marketing;

- Newsletter efficiency improvement;

- Launch of the Video Car Tests (1 .2m YouTube views since launch);

- Creation of the Best Car Awards (30k votes last year);

- Creation of Showroom (fully digital) during the 2021 Brussels Motor Show period (500k pageviews over 3 months);

- Merger of AutoGids and AutoWereld and renewal of Le Moniteur Automobile;

- Launch of "Classic", the new magazine of Moniteur Automobile/AutoGids focussed on classic cars;

- +22% readers of Le Moniteur Automobile/AutoGids between 2022 en 2020

360° proactive and reactive corporate communication towards employees, press and customers through all possible channels (including intranet, press.axa.be, blog.axa.be & social media) and based on a strong content, creative formats and impacting events. Main responsibilities:

- Leads internal communication on content, formats and channels;

- Oversees external communication, including media relations;

- Organizes internal events (and VIP catering services) with impact: from small scale VIP to large scale staff events;

- Manages the reputation: proactive risk management and crisis communication;

- Ensures an always-on presence on Social Media and take care of the community management;

- Runs the daily Newsroom;

- Manages a team of 9 communication experts. Main achievements:

- Creation of the Newsroom, now a reference in Belgium and within AXA Group;

- 360° communication of the strategic plan of AXA Belgium in 2016 (with potential impact on 650 people), including training of the top management;

- Communications on the move of 2000 people to a new head office in the centre of Brussels in 2017;

- Organization of the inauguration events of the new building (4.000 guests over 6 evenings) and of a family weekend;

- Developing the Social Media presence from scratch;

- Professionalization of the reputation management and internal awareness.