Uros Milicev

Experienced in steering end-to-end product delivery and shaping strategies that drive digital transformation. I blend deep technical knowledge across software engineering, AI/ML, and cloud solutions with strong business focus, ensuring products meet market needs and achieve growth objectives. Skilled at managing full product lifecycles, from ideation and roadmap planning to execution and go-to-market. I excel at aligning cross-functional teams, optimizing processes, and balancing innovation with clear ROI. Passionate about building scalable platforms and leading teams to deliver complex projects on time and within budget, fostering a culture of excellence and accountability. Proven success in transforming business visions into robust digital products that create measurable value.

Directed engineering at Alloy, a premier institutional investment platform in the digital asset domain, ensuring the delivery of a sophisticated suite of tools for secure and efficient digital asset management. Orchestrated the integration of institutional-grade infrastructure with regulatory-compliant operations and bank-level secure crypto custody, catering to the nuanced requirements of institutional investors. Led a skilled team in developing and implementing features such as fast execution, automated rebalancing, on-chain reconciliation, and advanced trading algorithms using a robust technology stack including Node.js, React, and AWS. Oversaw the establishment of continuous monitoring, global compliance systems, and a fully open API suite, enhancing the platform's adaptability and integration capabilities. Focused on delivering end-to-end solutions for trading, borrowing, lending, and deploying digital assets in DeFi through complex yield strategies, maintaining Alloy's competitive edge in the market.

Lead the development and execution of company vision and strategic direction for B2B loyalty programs, serving high-profile clients such as Lidl, EDEKA, and ADAC. Drive the development and enhancement of a fast transactional system, ensuring it meets the unique needs of the loyalty program, top-up, and gift card market. Directed the creation and launch of a key product: a comprehensive system/platform designed to enhance product management, information, reporting, and analytics capabilities. Ensured the platform's excellence and innovation by incorporating a tech stack including AWS, GCP, Java Spring, React, MySQL, and Redis, resulting in high performance and scalability. Conduct in-depth market analysis to identify trends and opportunities, informing product roadmap and strategic initiatives to maintain and enhance market leadership. Collaborate closely with key stakeholders, including customers, partners, and internal teams, to ensure product offerings are aligned with market demands and company goals. Oversee the complete product lifecycle from concept to launch, including requirement gathering, feature prioritization, development oversight, and go-to-market strategy.

Continuously evaluate and refine product and business strategies, ensuring adaptability to changing market conditions and maintaining a competitive edge.