Stefan B.

I was leading the marketing team of the Enterprise Business Unit (~EUR 1.4B in revenue) within Proximus. In this role, I was a member of the EBU management committee and was reporting to the Chief Enterprise Officer. Together with my team, we positioned Proximus' Enterprise segment more firmly as a leader in ICT: Organized several events including "Thinkthings", an online event inspiring companies on topics such as IoT, AI, 5G and innovation. Published 145 blog articles, created 30 videos, and broadcasted 10 editions on Canal Z about digital transformation.

Marketing & business transformation consultant:

1/ Channel Transformation Manager at Telenet. Developed a digital-first channel transformation strategy (eSales, eCare), coordinated the overall business case and aligned ExCo members, Tribe Leads and business owners around priorities and execution.

2/ As Head of Marketing ad interim at Plantyn, redefined the positioning and brand architecture of the company, created a new platform-driven vision around Informat and Scoodle, and restructured the marketing team.

Member of the executive leadership team of FCR Media Belgium. Reporting to the CEO, I am leading all marketing, product, communication, data & customer service efforts (+/- 50 fte) of the company.

- Set up a completely new marketing & CS organization, focusing on strategic product management & innovation, new customer acquisition, branding, pricing, and customer experience.

- Increase of 70% in marketing qualified leads over 2 years through use of effective digital marketing tactics – i.e. lead nurturing via Pardot (marketing automation), launch of a new corporate website with clearer product propositions, and e-mail marketing.

- Roll-out of a new brand architecture and rebranding, supported by an above the-line campaign, the launch of a new corporate website and a complete revamp of our social media presence.

- Overhaul and simplification of our entire digital product portfolio: Every individual product was reviewed and improved to ensure product-market fit. Products where then combined into simple but powerful bundles to facilitate customer acquisition. Roll-out of a clear product roadmap for 2019 with emphasis on websites, digital advertising , appointment scheduling, reviews and CRM.