Reginald Forrest

Senior Strategist in the HQ based paid media team of Ogilvy & Social.Lab, part of the WPP Group.

- Main responsibility & coordination to key client management

- Thought Leadership expertise track

- Assistance on new business development

- Development & follow-up of long term social strategy

- Responsible for implementing last advertising solutions in strategies

- Budget management

Main responsibilities:

• Translate business objectives into social media objectives, enriched by proprietary benchmarks (best content/format, CPM/CTR/CPA in category,…).

• Analyze available insights and define overall Strategy in terms of Distribution and Amplification. This may include competitive analysis. They select Platform and define role and objective of each one in the global plan.

• Define content amplification principles including segmentation and contextualization approach.

• Map all distribution segments per platform and associate budget needed based on KPI/objectives.

• Recommend the format and placement to be leveraged based on the objectives of the campaign taking into consideration the budget limitation.

• Define the right advertising pressure to put in place to achieve the goals taking into consideration the budget limitation.

• Define the general tagging strategy, based on client requirements, including conversion tracking, page level conversion rate (funnel conversion), and re engagement of people that did not convert with specific messages based on their last stage in the conversion funnel,

• Define the general approach to custom targeting by identifying the data available that can be leveraged to develop unique targeting based on client knowledge/databases.

• Integrate in the strategies A/B testing and messaging matrix based on multiple targeting.

• Prepare/present necessary reporting for client/agency senior stakeholder distribution, based on drivers of performance and the KPI's framework designed in its Strategy.

• Be responsible of evaluation of execution resources needed and of drafting budget.

• Manage and mentor junior staff when appropriate

• Help with new business pitches when needed

• Develop content for client workshops Main customers:

- Carrefour

- Lee

- Coca Cola (Fuzetea)

- Nestle Group

- Implementation, optimization and management of client campaigns (retail and banking)

- Working on Search, Display, Programmatic & Social campaigns (Adwords, Bing, Facebook, Linkedin, DoubleClick, TTD...)

- Analyse data and built regular reports based on campaign performance (ROI and KPI's)

- Quality assurance check before launching campaigns