Eindelijk is het zover, Malt is nu ook actief in ‪België‬‪🇧🇪‬!
Maak een account aan en word één van onze eerste freelance Malters. Profiteer van persoonljke begeleiding en ontvang binnenkort de leukste opdrachten! Voor vragen, neem contact op met ‪[email protected]

Welkom op het Malt-profiel van Philippe!

Met Malt heb je toegang tot de beste freelance consultants voor jouw projecten. Neem contact op met Philippe om te vertellen waaraan je behoefte hebt of zoek andere profielen op Malt.

Philippe Ruttens

B2B Senior Marketing Consultant, Coach & Manager

Kan reizen naar Antwerp, Ghent, Amsterdam, Cologne, Lille

  • 51.2211
  • 4.39971
  • Tarief Op aanvraag
  • Werkervaring 7+ jaar
Een opdracht voorstellen De opdracht kan alleen van start gaan nadat je de offerte van Philippe hebt geaccepteerd.
Een opdracht voorstellen De opdracht kan alleen van start gaan nadat je de offerte van Philippe hebt geaccepteerd.

Locatie en reizen

Antwerp, Belgium
Kan bij je op kantoor werken in
  • Antwerp en 50 km rondom
  • Ghent en 20 km rondom
  • Amsterdam en 75 km rondom
  • Cologne en 30 km rondom
  • Lille en 75 km rondom


Tijdsduur van de opdracht
  • ≤ 1 maand
  • tussen 1 en 3 maanden
  • tussen 3 en 6 maanden
  • ≥ 6 maanden
  • Banken & verzekeringen
  • Biotechnologie
  • Scheikunde
  • Consultancy & auditing
  • Digitaal bureau & IT-consultancy
+27 andere
  • 11 - 49 personen
  • 50 - 249 personen
  • 250 - 999 personen
  • 1000 - 4999 personen
  • ≥ 5000 personen




  • French

    Tweetalig / moedertaal

  • English

    Tweetalig / moedertaal

  • Dutch

    Volledige professionele capaciteit


Vaardigheden  (47)

Philippe in het kort

International consultant & manager Philippe Ruttens coaches CMOs and helps B2B sales & marketing teams transform faster into ROI-driven revenue marketing centres of excellence. For the last 25 years he has been helping scale-ups, mid-market and enterprises to grow their leads revenue in 10+ sectors. Using his analytical and operational expertise developed at firms like Accenture, World Courier, EY, MasterCard and Iron Mountain, he combines his strategic demand generation vision and quick wins on campaigns & channels with a pragmatic, people- and data-focused approach to help teams achieve their commercial objectives faster. Find out more on




B2B ROI Marketing Coach - Transforming B2B CMOs and their teams into ROI engines  - Als freelancer

Antwerp Area, Belgium

augustus 2018 - Vandaag (3 jaren en 3 maanden)

Do you spend more than 2% of your B2B revenue on marketing? Can you prove a marketing ROI of 200-500% to your CEO? How about growing your marketing performance, team and budget by over 10% in 2020? Which part of your marketing budget and activities was wasted on the wrong stuff – with missed sales opportunities and revenue? How about we go together on a journey into your ROI and boost your 2020 performance? I have worked with many CEO/CMO’s, companies and teams struggling like you to quantify the ROI of their Marketing & Sales efforts. Based on my 26 years’ B2B marketing experience helping international clients transform their marketing & sales operations, I developed a structured 100%-pragmatic coaching program to measure and boost ROI in B2B companies. Through a short audit and using templates, benchmarks and tools to focus on your 20-80, I coach B2B CMOs and marketing teams to manage the right KPIs, develop a simple dashboard, roadmap and adopt a disciplined & flexible way of working towards maximum performance. The outcome? Growing your leads, opportunities and revenue generated from marketing, from quick wins this quarter to a sustainable 12-18 months journey. All it takes is an initial 30-min chat or a quick questionnaire... A small investment that produces a hefty profit: BOOK a mini-audit on http://www.ruttens.com/audit FIND OUT more how I can help you on http://www.ruttens.com ABOUT PHILIPPE - Core expertise in seven industry sectors: Healthcare, Logistics, Telecom, Financial, Professional Services, Industrial and Manufacturing - 80% focus on Demand Generation, ROI Audits, Marketing & Sales alignment, KPIs analysis, Dashboards, Funnel & Campaigns optimisation… - Speaker at worldwide webinars on BRIGHTTalk and B2B Marketing events - in 2019 alone: over 1200 hours coaching & transforming B2B marketing teams into ROI engines - As a Team Lead, Coach, Consultant, Workshop facilitator or Interim Manager


B2B Marketing & Communications For Professional Services, IT And Industrial Sectors  - Als freelancer

Antwerp Area, Belgium

november 2017 - Vandaag (4 jaren)

Since 1992, I have been helping large and medium-size Professional Services, IT And Industrial Companies improve their reputation, online footprint and sales through my B2B Marketing, Communications & Demand Generation expertise at Belgium and EMEA Levels. I balance quick wins and fact-based strategic thinking to boost B2B & Services companies' Marketing & Sales performance in five main ways: Workshops, Coaching, Quick-Scan, short-term, pragmatic "sprint" consultancy or longer-term Interim Management. Main focus is on growth, strategy, roadmap and transformation. Key Facts - 25 years as B2B marketeer - 8 years Manager for Big 4: Andersen Consulting/Accenture, E&Y, Cap Gemini - 8 years as freelance senior consultant - 8 years as Marketing & Comms Manager (ad interim or fixed) at Accenture, The House of Marketing - 5 years in KM and market intelligence - 39 LinkedIn recommendations - 12 years work in London, Sydney and Glasgow - 10 years Antwerp-based (flexible commuting to London, Paris or NL) - 6 years MSc-level training in IT, Economics and International Marketing Sample Results - Led and transformed three marketing teams of 4+ people for the digital age - Managed a range of brand & personas studies, content & digital marketing strategies and inbound-outbound channels, from telemarketing to email, events, web and social media - Developed and co-delivered demand generation multi-channel campaigns covering 10+ countries and 19 web sites - Trained & coached over 200 executives & employees over social branding & selling - Helped increase win rate for over 10 key account teams in Telecom, Insurance and Government (Account-Based Marketing) - Developed marketing & sales Intranet for 400 sales managers - Created new marketing information products covering the smart card & consulting market for over 300 senior managers - Set up and managed EMEA Competitor Intelligence function for over 500 internal clients For more info and credentials, please visit www.ruttens.com


⚡ B2B Marketing Booster -⛫ Accelerating B2B companies’ visibility, engagement and leads  - Als freelancer

Antwerp Area, Belgium

september 2016 - Vandaag (5 jaren en 2 maanden)

Recharge your B2B marketing batteries to expand your online footprint. Accelerate your lead generation & nurturing through quick wins and interim support. Human-to-Human (H2H) marketing, not just B2B. Focusing on your priority pain points and using a pragmatic mix of consulting advice, campaigns development and implementation through online, social, content and H2H marketing techniques, my passion is to accelerate B2B companies' growth and impact, from medium- to large-size, from short-term consulting missions to longer-term interim management. My 23-year experience in B2B and professional services marketing & communications at international level are combined with a healthy dose of enthusiasm and understanding of your business strategy. Outside work, my main hobbies are Crossfit, Paleo eating, cinema, foodie and travel experiences. Let's meet for a coffee, check out www.ruttens.com for a 1-min test of your B2B batteries too!


Freelance B2B Marketing Consultant & Interim Manager  - Als freelancer

Antwerp, Belgium

januari 2020 - Vandaag (1 jaar en 10 maanden)


Marketing Operations & Performance Manager (ad interim)  - Als freelancer

Amsterdam, North Holland, Netherlands

maart 2020 - mei 2020 (2 maanden)

Short-term interim manager mission for B2B FinTech scale-up focused on: - Marketing team leadership & transformation - Marketing Operations & Performance - Search & online marketing - ROI & Dashboards Optimisation - Commercial team support through lead generation - International expansion

World Courier

Global Demand Generation Director (consultant/ad interim)  - Als freelancer

London, United Kingdom

september 2018 - februari 2020 (1 jaar en 5 maanden)

Responsible as part-time consultant & interim manager for: 1- Setting up & optimising global demand generation-related campaigns and channels 2- Transforming the marketing function into a Revenue Marketing Center of Excellence 3- Coordinating, recruiting & coaching the Regional/Field Marketing Specialists (campaigns) 4- Co-driving foundation Demand Generation projects with B2B Demand Gen agency Working alongside the events, digital and content teams based in London, this involved Campaigns planning, Pilot projects, Paid Media, SEO & Dashboards optimisation, Roadmap, Workshops, Data-driven ROI analysis, Data- and Growth-based decision-making and marketing operation efficiency, training.


Senior Manager, Marketing & Communications (BeLux)

december 2014 - september 2016 (1 jaar en 9 maanden)

Leading Accenture's Marketing & Communications team and function in Belgium & Luxembourg (BeLux). Media Relations and Social Media Lead. Scope covers Branding, Advertising, Online Marketing, Content Marketing, Client Marketing, Marcom, Market Development, PR, Internal & External Communications, Influencers (e.g. Alumni, Associations), Events and supervision of Recruitment Marketing. Responsible for planning & strategy, campaigns development, execution & reporting, budget and people management. Field marketing & communications across five industry sectors and Accenture's four growth platforms: Strategy, Technology, Operations and Digital


Marketing & Communications Manager (BeLux)

november 2011 - september 2016 (4 jaren en 10 maanden)

Leading Accenture's Marketing & Communications team and function in Belgium & Luxembourg; covering strategy, planning, development, execution and reporting. Responsibilities include: Image development, client marketing/market development, recruitment marketing, internal communications, events, online and media relations. Coverage: Consulting, Technology, Outsourcing and all industry groups

Iron Mountain

Lead Generation, Telemarketing & Online Marketing Manager (Europe)

maart 2010 - oktober 2011 (1 jaar en 7 maanden)

Responsible for demand generation, SEO, SEA, social media, eMail, telemarketing and campaign management for Iron Mountain Europe to increase leads quality and quantity. Development, delivery and measurement of targeted and segmented sales & marketing campaigns across multiple channels in 19 European countries, focusing on MidSize segment

The House of Marketing

Marketing & Knowledge Manager (Member of the Management Team)

juli 2007 - maart 2010 (2 jaren en 8 maanden)

Responsible for the strategy, planning, operations and tools for corporate and marketing communications as well as supporting the sharing and creation of knowledge across the firm. This includes marketing & brand strategy, marcom collaterals, PR, events, social media, online and print, sponsorship, customer database management, information indexing, consultant/client requests, sales support, engagement debriefs, extranet improvement, workshops, newsletters, knowledge coaching and monitoring.


Freelance Marketing Consultant, Photographer and Journalist  - Als freelancer

maart 2001 - juni 2007 (6 jaren en 3 maanden)

Full management of projects or functions for several consulting and client firms in various sectors, including: Client Project Medium-Size Marketing Intelligence Consultancy Interim Information Manager: Management of information/research team, projects, processes and tools Big Five Consultancy (Strategic Consulting) International market/competitor analysis, newsletter and report writing for over 3,000 staff worldwide Major IT Service Firm (Telecom & Media Division) Development of a marketing & sales Intranet portal for over 400 sales managers (content and project management) B2B eMarketplace (Industrial Products) Interim Marketing Communications Manager: Development of marketing plan, branding strategy and communications plan/tools for commercial launch Various partnerships with colleges and organisations Development and running of coaching program (business/marketing workshops). Journalism work for trade magazines (editing/research/writing)

Career Break

Career Break  - Als freelancer

november 2000 - februari 2001 (3 maanden)

5-month trip around the world

Cap Gemini Ernst & Young

Knowledge Manager

oktober 1999 - oktober 2000 (1 jaar)

Responsible for Europe-wide definition and implementation of new knowledge support activities for accounts, pursuits and engagements (across industry sectors): • Developed European and global service offering and packaged tools/templates for knowledge workers (global launch/brand for KM program) • Increased awareness of knowledge processes and coached over 50 knowledge workers, sales managers and consultants (direct involvement with over 10 major accounts in Insurance, Government and Defence sectors) • Supported the sales process through participation in new business wins (increased rate) • Developed and facilitated training workshops in Italy, the Netherlands and the UK

Mondex MasterCard International

Senior Manager, Market Intelligence Unit

januari 1998 - augustus 1999 (1 jaar en 7 maanden)

Responsible for the strategy and management of two Marketing units (four staff in total): Market Intelligence, Configuration & Document Services • Full budget management (over £600k), including revenue target and £100k+ cost savings • Conducted strategic review and internal audit for Information Services • Developed and launched new marketing information products covering the smart card market and competition analysis: workshops, reports, presentations, research and newsletters. Total audience of over 300 senior managers, high level of client satisfaction • Project managed the company’s shared information systems (including the Intranet site) and information/knowledge management activities • Led the selection and initial implementation of the company’s configuration and document management systems and processes (for software, technical specifications) • Worked with and supported Mondex Executive Committee and shareholders (over 20 leading banks)


EMEA Competitive Intelligence and Analyst Relations Manager

januari 1996 - januari 1998 (2 jaren)

Promoted from Analyst to Manager in 1997 (by Managing Partner EMEA) • Set up and managed Competitor Intelligence function for Europe (incl. plan, tactics, communications, reports, database development) serving over 500 internal clients • Responsible for optimising European relationships with analyst firms such as: Gartner Group, Dataquest, IDC, INPUT, Datamonitor (through request management, supervision of published profiles, interview co-ordination, events support) • Gathered, analysed and reported primary and secondary information on consulting, IT and related markets across Europe (both for strategic and sales usage)

CLARUS Consulting (clients 3M Europay DHL AT&T) - DHL

Consultant Pan-European Marketing Communications

september 1992 - december 1995 (3 jaren en 3 maanden)

Promoted from Junior to Senior Consultant after 18 months to manage marcom projects for European headquarters of US blue chip firms: • 3M Europe: market analysis and reporting, corporate marketing support • Europay/MasterCard: Brand migration strategy for 7 debit/credit brands, incl. focus groups in 3 countries, interview analysis, production of creative mock-ups (logo, poster), communications plan, brand manual • AT&T/Unisource: Brand strategy, plan and tactics for launch of new brand (Uniworld) including: research, creative concepts, collaterals, supervision of agencies • DHL Worldwide: Internal newsletter for senior management of Lufthansa, JAL and DHL. Analysis and reporting of TV/press advertising data across Europe • Other projects and clients managed: Brand manual for Owens-Corning Fiberglass, sales & marketing system for Brown & Williamson, marketing system for Colgate Palmolive