Luc Van Campen

Support the team in deployment of promotional activations at mass market customers and in recommendations for future trade plan of the Davitamon and Biover vitamine brands. Achievements: Worked closely with sales, marketing, supply chain and external partners to create effective instore promotions. Drafted next year trade plan for Davitamon and Biover brands based on extensive pricing and promo analysis. Supported sales colleagues on business reviews with brand performance analysis and promo plan enhancement.

Support the team on all category management related topics (assortment, distribution, introductions, planograms, pricing, promotions) in developing the pizza category and Dr Oetker business.

Updated trackers to follow up on performance of recent innovations and developed a retro planning to secure the timely introduction of future big launch. Supported sales in their negotiations with customers on assortment, planograms and promotions with clear recommendations based on market data expertise. Took lead in building the annual businnes reviews for main customers through storytelling and overall presentation design.

Exploit existing retail market and household panel data to the max. Lead, set up and follow up new research projects or collaborations with external partners. Achievements: Transferred the global reporting of the retail data from a rigid system to a user friendly online platform, generating access to more frequent and more detailed data, at a lower cost (saving of 150k€ per year). Renegotiated the global contract with the household panel agency (saving of 50k€ per year), funding ad-hoc analyses (G&L, HML, duplication, assortment optimization, etc.) on crucial business issues. Acted as key expert for all market and shopper related querries with respect to internal stakeholders (management, marketing, sales, R&D, etc.). Provided up-to-date insights on market and shopper for the category vision and strategy plan.