Koen Borremans

After many years in the marketing world I took the jump to a freelance live with my first project at Bodart&Co, the distributor of JURA coffee machines, bamix mixers, LIGRE espressomachines and I-RON cutting appliances in Belgium, Netherlands and Luxemburg.

I was asked to come in for 6 months and revise their entire digital eco system around their ERP system, Odoo.

Focus areas are centralization of all websites and e-commerce processes, introduction of a client portal, work on the multibrand strategy for the future as well as bringing the sales & marketing teams in a better position towards the future by revising reporting tools as well as team structures.

D'Ieteren Mobility Company is a leading force in the mobility sector, uniting the former locations of Auto Natie Group, Brussels Auto Group, D'Ieteren Centers, and Jennes. As part of a strategic rebranding, the marketing departments of all four groups were centralized at the holding level, creating a unified and more impactful approach. I oversaw digital marketing and campaign efforts for the entire group, driving innovation and strengthening our brand presence.

At Nissan Benelux I led the digital marketing efforts for over 4 years in close collaboration with the regional HQ and regional leaders. As a strategic central hub within Europe I was able to transform the Benelux market into the leading digital market within the European region piloting new technologies, driving forward automotive innovations in data processes, marketing automation, lead generation and nurturing to unique online showroom experiences through the covid years and a company first active digital lead desk on the Brussels Motorshow.