Over Justin
As a creative director with a strategic foundation in neuromarketing and evolutionary psychology, I bring a unique blend of academic insight, hands-on experience, and creative vision to the table. With a history of delivering high-quality visuals and engaging narratives for top-tier clients like Airbnb, NATO, and LEGO, I excel in orchestrating 360° marketing campaigns that resonate deeply with audiences. My passion for synthesizing strategy and creativity drives me to craft innovative concepts that not only spark conversation but also lead to transformative solutions. In a world where creativity is often commoditized, I strive to bridge the gap by understanding brands and their audiences, creating meaningful dialogues that stand out in today's competitive market.
Nederlands
Tweetalig / moedertaal
Engels
Vloeiend
Frans
Tweetalig / moedertaal
Duits
Beperkte professionele capaciteit
Kan op locatie werken
Antwerpen (tot 50km), Brussel (tot 50km), Gent (tot 50km), Amsterdam (tot 50km), Rijsel (tot 50km)
Werkervaring
- Willem Vermeulen
Op Malt
Art DirectorVERMAAK & VRIJE TIJDjuli 2022 - augustus 2022 (1 maand)Antwerpen, BelgiëWe branded a new event concept called Ekho - Far East and created a whole set of visual assets and animations for the promotion.The client provided us a briefing with the name and general theme for the event, that was hosted in the famous concert hall Vooruit in Ghent.We started by creating a traditional asian themed logo and visual identity with a modern dimension. Based on the visual identity we created a set of promotional assets:- social media posts- banners- reels- video animations- website graphics - Sylvester ProductionsSenior Art DirectorFILM & AUDIOVISUEELjanuari 2022 - Vandaag (4 jaren en 5 maanden)As an Art Director, I am responsible for the branding and conceptualisation of events.From the start I help define the creative and visual direction of the events. Once the visual identity is developed and agreed upon by all parties, I am responsible for the creation of the visuals during the event and the promotion of the event:- Event Branding- Event Concept- Promo Visuals- Event Visuals- Video Animation- Video Presentation- Scenography- Aftermovie- Motion Design
- The Parlor - Persuasive CommunicationFounder/ Creative DirectorFILM & AUDIOVISUEELoktober 2017 - Vandaag (8 jaren en 8 maanden)BelgiumWe read the room — not with guesswork, but with psychology and cultural intelligence.We make work that **sparks conversation, shifts perception, and earns attention**.Our formula:-Evolutionary psychology→ why people care, click, fight, love.-Cultural sharpness→ what the world is buzzing about right now.-Creative provocation→ the spark that makes people stop scrolling, talking, acting.Our work takes shape as:-Content strategy & productionthat earns attention.-Video & campaignsthat resonate, not just shout.-Branding & storytellingwired into culture.
Beoordelingen
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Opleidingen
- Master's degree Communication SciencesGhent University2016
- Master Graphic DesignHogeschool 'Sint-Lukas' Brussel2010