Jounaid Hayani

I joined the Department of Infrastructure, Topography and Land Transport (DITTT), one of the most important departments in New Caledonia, both in terms of its staff (160 agents) and its missions. As Consultant, I was in charge of : # Identify & Modelize business processes # Discovery of Customer and Business requirements # Analysis, translation and documentation of requirements , including translation into Epics and User Stories # Testing of the developed feature against acceptance criteria to ensure feature completeness # UX design (software & digital)

Proximus is a Belgian mobile telecommunications operator. As part of the content team, I am the referent in term of analysis. My mission is to sustain the ambition of Pickx, the digital television platform of Proximus, to pre-empt the Belgian media landscape by enabling the decisional process thanks to my analytical inputs. I worked on several tracks: Awareness, Interest, Conversion, Usage and Promoting Behaviours. As the scientist of the Content Experience and Amplification team, I was in charge of supporting my teammates in their daily decisions on campaigns, journeys improvement, animation options and dashboarding follow-up ;

- Setting up the dashboarding of main KPIs of Pickx by working transversally with Proximus data scientist, making a monthly update on results + recommendation

- Supporting the team in following the results of their campaign but also defining realistic objectives

- Working on digital marketing axes in planning action plans (SEO, Social Media, Newsletter and PNS)

- Analyzing of action taken in the past months, learnings and recommendation # Analyzing of usage and content proposal on Pickx

- Analyzing of customer journeys and pain points + AB testings # Budget follow-up

Business & Decision is a consulting and systems integration company specializing in data and digital technologies. The company specializes in three main areas: Business Intelligence, Customer Relationship Management and E Business.