- Fred&Co ThailandMarketing & communication managerseptember 2024 - Vandaag (10 maanden)Bangkok, Thailandhttps://www.fredetco.com/ , Founder : Frédéric Moulin +66 63 948 02 37Marketing & communication managerFred&Co Thailand - Real Estate Agency networkCreation of processes and templates, revision and improvement of existing content to adopt the company's message.Training and coaching of agency managers and sales agents to ensure consistent and effective marketing throughout the real estate agency network.Set up strategies for spreading the word on social networks such as TikTok, Facebook, Instagram, and YouTube.Creation of a community in the form of access to an investors' club, with exclusivity on highly profitable propertiesReflection and elaboration of strategies and procedures for training sales, collaborative investment, payment by cryptocurrency and all new real estate products.Point of contact and transmission of the company's and CEO's desires and goals to the teams.Reform of all marketing, with a new plan and approach to creating an ecosystem with the aim of leading the Thai market.Creation from scratch of a sales tunnel to promote the sale of training on how to buy and expatriate in Thailand.Recruitment and interviewing of marketing and freelance team members.Launched and supervised Facebook, Instagram and Google Ads campaigns - Incredible results exceeding all expectations.Work Experience
- Akapana AgencyManagermei 2018 - april 2024 (5 jaren en 11 maanden)Malta, Swieqi - Remote, Founder = Philippe Wislez +32 477 87 65 92Marketing and Copywriting - ManagerAkapana AgencyImplemented digital marketing strategies that led to a 20% increase in online engagement and a 15% growth in website trafficCreation and implementation of a digital marketing ecosystem that included content creation and social network management, organic traffic, SEO and paid advertising, website design and lead generation and conversionResearching and identifying needs and the various talents required, then creating and managing freelance teams while supervising the projectCollaborated with cross-functional teams to develop and execute successful product launch campaigns, resulting in a 25% increase in salesAnalyzed market trends and consumer behavior data to identify new opportunities for brand expansion and developed targeted marketing initiativesManaged social media platforms and created compelling content that increased follower engagement by 30% and drove brand awarenessManaged several projects simultaneously, meeting tight deadlines and exceeding client expectations in terms of quality and creativityConducting in-depth research and using SEO best practices to optimize content for search engines, devising highly effective strategies such as blog posts, backlinks, keywords to build powerful and effective marketing leading to higher organic traffic and better website rankingsSet up lead generation and lead conversion systems, including sales pages, sales tunnels, community networking
- FreelanceCopywriter and Brandingapril 2016 - januari 2024 (7 jaren en 9 maanden)French - English Copywriter and BrandingFreelanceWrote compelling and engaging copy for various clients across multiple industries : Self growth, spiritual enlightenment; gaming and online gaming, E shops and DTC, resulting in increased brand awareness and customer engagementRedaction of Funnel, sales pages and landing pages in order to drive unconsciously and naturally the prospect to press the call-to-action button, with a tailored psychological approachCreation of product sheets and enhancement of e-commerce stores to improve sales copy, marketing emails and newslettersConducted thorough research on target audiences and industry trends to create tailored content that resonated with readers and drove conversionsDrawing up a precise and relevant target prospect identity sheet based on interviews, accurate research and in-depth consumer knowledgeCreation of social networking posts for business leaders and personalities on social networks such as Facebook and LinkedInWriting and launching email marketing campaigns for promotional events or to convert cold or moderately interested prospects – 30% average open rate.
Lucas Heintz beveelt Jordan aan