Omschrijving

Strategic brand builder with 15+ years’ experience in branding, advertising and marketing strategy across media, telco, banking, automotive, ... I help brands sharpen positioning, build strong communication and drive growth through impactful campaigns. Hybrid profile combining creative flair with strategic clarity, hands-on from strategy to execution, focused on measurable results, stakeholder alignment and real business impact. Always open to ambitious brands looking to grow, innovate or reposition.

Branche-expertise

Talen

Nederlands
Tweetalig / moedertaal
Engels
Vloeiend
Frans
Vloeiend
Duits
Basiskennis

Voorkeuren voor werkplek

Kan op locatie werken

Antwerpen (tot 50km), Mechelen (tot 10km), Zaventem (tot 10km)

Ayvens
Temporary marketing project manager
februari 2026 - mei 2026 (3 maanden)
Developed a native media value proposition to monetise the Ayvens platform through co-branded partnerships with automotive brands (OEMs), targeting Business and Private Lease audiences. Analysed performance, audience and market dynamics, translating insights into a commercial opportunity and financial model (pricing, revenue scenarios, margins).
Achievement: delivered two commercial propositions (Car Boost and Brand Boost), including sales deck, rate card, financial model, campaign framework, production timeline, and resource planning.
bnode formerly known as bpostgroup
Project lead rebranding
augustus 2025 - december 2025 (4 maanden)
Driving alignment across senior internal stakeholders (C-level, product, comms, legal, HR) to ensure a coherent and future-proof monobrand. Leveraging my multilingual communication skills to bridge teams and ensure clarity across countries.
Van Breedam, Joeri
Independent Marketing and Brand Consultant
oktober 2016 - Vandaag (9 jaren en 9 maanden)
Antwerpen, België
Worked on short- and long-term freelance gigs for brands and agencies like ZEDD, Air, Lucy, Apollo AV, Keytrade, bpostgroup, Ayvens … supporting them with brand strategy, brand writing, comms planning, stakeholder management, pitch preparation, workshops and acting as a strategic business sparring partner.
Branding Workshops Creative Strategy Artificial Intelligence (AI) Strategic planning