Over Jerome
Marketing & Communication Leader with an entrepreneurial DNA.
I have built and scaled multiple premium brands primarily through digital acquisition, content creation, brand storytelling, partnerships and influence, across luxury, hospitality and consumer goods.
My core strength lies in creating visibility, desire and growth: from SEO and paid acquisition to PR, social media, events, influencer marketing and high-impact brand partnerships. While I have led companies end-to-end, marketing has always been the engine behind performance, scale and brand equity.
I view marketing as a strategic creation tool serving the business: a driver of revenue, lead generation and retention, and a core pillar in a digital world dominated by communication, shaping brand image and clarity of message, while also aligning and federating all stakeholders around a shared vision.
Frans
Tweetalig / moedertaal
Engels
Vloeiend
Nederlands
Beperkte professionele capaciteit
Kan op locatie werken
Bruxelles (tot 50km)
Werkervaring
- Little GuestFounder & CEO — Marketing, Brand & Growth LeadershipREIZEN & TOERISMEjanuari 2017 - november 2025 (8 jaren en 10 maanden)Bruxelles, België▪️ Conceived and scaled Little Guest as a pure marketing-driven brand, built primarily through digital acquisition, SEO, paid media, content and partnerships.▪️ Designed and executed the global marketing & communication strategy, positioning the brand as the world’s reference for luxury family travel (BtoB and BtoC).▪️ Led performance marketing channels (SEO, Google Ads, Meta, retargeting, CRM), driving sustained growth and repeat business (50%+ retention).▪️ Built a strong content ecosystem (editorial, storytelling, visuals, social media, email marketing) to support acquisition, trust and brand authority.▪️ Developed press relations and media visibility (Forbes, Le Figaro, La Libre, etc.), strengthening brand credibility and premium positioning.▪️ Created and managed influencer and brand partnerships with premium lifestyle and family-oriented brands (Samsonite, Bonpoint, Volvo, KickCancer, Bugaboo etc.).▪️ Designed and hosted high-end brand events in iconic luxury hotels, blending PR, experiential marketing and B2B relationship-building.▪️ Oversaw brand identity, tone of voice and creative direction across all touchpoints (web, campaigns, partnerships, events).▪️ Led and structured marketing, communication, content and digital teams within a 45-person international organisation.▪️ While leading the company end-to-end, marketing remained the primary growth lever, driving the business to €10M annual revenue
- John MartinMarketing Manager Craft BeersVOEDSELINDUSTRIEoktober 2014 - april 2016 (1 jaar en 6 maanden)Genval, België▪️ Led the relaunch and repositioning of the Waterloo beer brand, leveraging the bicentenary of the Battle of Waterloo as a national marketing and brand storytelling opportunity.▪️ Structured and executed national marketing campaigns, combining brand communication, PR and commercial activations across multiple channels.▪️ Managed the development and launch of microbrewery sites in Bruges and Waterloo, coordinating branding, marketing, on-site experience and commercial rollout.▪️ Drove trade marketing and commercial actions, working closely with sales teams and distributors to support retail visibility, on-trade activation and revenue growth.
- Cuberdons LéopoldFounder & Founder & Brand Growth LeadLUXEGOEDERENmei 2011 - december 2013 (2 jaren en 7 maanden)Bruxelles, België▪️ Revived and repositioned a forgotten traditional product into a contemporary premium brand through strong storytelling, branding and cultural heritage.▪️ Defined the brand identity, packaging and pricing strategy, positioning the product as an accessible luxury with high perceived value.▪️ Built the go-to-market and distribution strategy across épiceries fines, concept stores, premium retail channels and online boutiques.▪️ Activated brand partnerships, events and experiential marketing to drive visibility, desirability and commercial traction.
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Opleidingen
- Licence in Information & CommunicationIHECS2005Licence in Information & Communication
- Licence in CommunicationUniversity of LiègeLicence in Communication