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Jean-Marc Poncelet

Senior Digital Transformation - Go2market, product

Kan reizen naar Bruxelles

  • 50.8465
  • 4.3516
  • Indicatief tarief €700 / Dag
  • Werkervaring 7+ jaar
Een opdracht voorstellen De opdracht kan alleen van start gaan nadat je de offerte van Jean-Marc hebt geaccepteerd.

Parttime , 3 dagen per week

Een opdracht voorstellen De opdracht kan alleen van start gaan nadat je de offerte van Jean-Marc hebt geaccepteerd.

Locatie en reizen

Bruxelles, Belgique
Kan bij je op kantoor werken in
  • Bruxelles en 50 km rondom




  • Français

    Tweetalig / moedertaal

  • Anglais

    Volledige professionele capaciteit

  • Néerlandais

    Volledige professionele capaciteit


Vaardigheden  (47)

Jean-Marc in het kort

After 15 years in telecom, I launched a succesfull startup BetterStreet, sold in 2019 to a french group. I have created and launched several mobile and web apps in the last years. You have a digital project and you are looking for a senior contribution in terms of product of project management. I can be your man.


Trigrr (successor of Bezonia)

Sales & Marketing Lead @Trigrr.io - Smart Building for People - Building Control and Automation  - Als freelancer

Région de Bruxelles, Belgique

januari 2020 - Vandaag (1 jaar en 10 maanden)

Trigrr is a software platform that orchestrates the different systems of a building (lightning, heating, security, access, audio) and make them play together for the benefit of the tenants, owner, developer or facility manager. Our unique ESVT technology enable us to talk, communicate and interconnect with the different building systems independently of any hardware, connectivity or communication protocols. Our technology equips already more than 50 buildings like Hotel Van der Valk in Nivelles, Chateau du Lac in Genval, Wilderness hotel at Pairi Daiza, AD Delhaize in Brussels, Museum Sax in Dinant, Living Tomorrow in Vilvoorde.


Marketing lead @SB EXPERTS - We do Smart Building Projects  - Als freelancer


januari 2020 - Vandaag (1 jaar en 10 maanden)

WE DO SMART BUILDING PROJECTS We advise and assist architects, engineers, occupants and developers to get the most value out of their buildings and to make them people-centric. We bridge the world of building systems with the IT world to transform your buildings into smart and sustainable experiences. Our professionnals are all Smart Building experts.

Startup Factory Brussels

Business partner  - Als freelancer

Région de Bruxelles, Belgique

september 2019 - januari 2020 (4 maanden)

Startup Factory is a corporate venturing studio, dedicated to corporate innovation. In 3 years, we have created 26 startup, with among others BNP, Besix, Securex, Dieteren, Rossel,... Recently, in PropTech, we have launched Colive, Propchain, or Smovin. In HRTech, we created MediCheck and Bluematching. Practically, from a simple idea, we create a startup.


CEO & Founder


augustus 2018 - augustus 2019 (1 jaar)

Citopia est la rencontre de la cité et de l’utopie. Comme disait Victor Hugo, l'utopie, c'est l'avenir qui s'efforce de naître. La routine, c'est le passé qui s'obstine à vivre. Dans un monde en mutation profonde, Citopia accompagne les collectivités dans la transition digitale en démocratisant et en facilitant l’accès aux technologies numériques. Citopia se focalise sur les nouveaux usages numériques et propose une approche modulaire et évolutive aux collectivités de toute taille. Citopia promeut la notion de territoire digitale car les usages numériques ne se cantonnent plus aux frontières d’une collectivité en particulier. Citopia est la filiale GRC de JVS-Mairistem, le spécialiste des collectivités locales.


CEO & Founder at BetterStreet

november 2012 - augustus 2019 (6 jaren en 9 maanden)

BetterStreet helps local authorities to better communicate with their citizens and to become more lean and efficient internally, around every issues (pothole, broken light, illegal dumping, etc...) in the public space. Through their smartphone, citizens can report issues or make suggestions via geo-located photos. Thanks to our modern and user-friendly back-office application, authorities can become more efficient, friendlier, and eventually save costs. BetterStreet is used by more than 30 municipalities who are enjoying greater efficiency and enhanced communication both internally and with their citizens.


Lead Marketing Manager Soho's & Small Enterprise

Région de Bruxelles, Belgique

januari 2008 - december 2012 (4 jaren en 11 maanden)

Accountability for all Go 2 market activities related to the Soho's & Small Enterprise market of SME (550 k cus for about 750 m€ revenues) for all product lines: mobile voice & data, internet & fix. Definition, coordination & follow-up of the acquisition, retention and cross-sell strategies for all product lines Definition, coordination & follow-up of all the communications & campaigns towards this target group: Above the Line campaigns, direct mailings, bill inserts, outbound calls. Budget of about 5 m €. Responsible for the loyalty programs for the Soho's & Small Enterprises Key contact person with the B2C marketing team to align on products and marketing campaigns People management of 12 segment managers


SME Acquisition / Retention Lead Marketing Manager

juni 2007 - december 2008 (1 jaar en 6 maanden)

Accountability for the acquisition and retention Go 2 Market activities for the SME market for all product lines: mobile, internet & fix. Lead of the Spinnaker project aiming at keeping market share flat Successfully launched the first convergent product for the SME market: Fusion. Responsible for the SME loyalty programs: ProximusClub, BRP, MyAdvantages People management of 6 segment managers


SME Market Manager

juni 2003 - juni 2007 (4 jaren)

Accountability of the mobile SME SOHO market (300 k€) driven by acquisition, retention and ARPU stimulation Definition & Coordination of above and below (i.e. "direct marketing") initiatives to reach SME objectives Credits & Discounts budget responsibility for the SME market People management of 4 product


CRM Market Manager

augustus 2001 - juni 2003 (1 jaar en 10 maanden)

Defined and managed a Usage-based and Customer Value Segmentation project and drove business process reengineering accordingly for the residential market. Initiated, designed and coordinated the implementation a web-based application & processes for the indirect distribution channel & contact center enabling personalized retention and loyalty marketing offers Initiated and handled a project enabling customers to send SMS via the web and to be billed directly on their invoice.

Startup Smartizens.com

Marketing Product Manager

maart 2000 - juli 2001 (1 jaar en 4 maanden)

Smartizens was an eEducation Solutions Provider to the European Higher Education market. Definition of the features roadmap for the eEducation platform Participated in the sales process from the first contacts until the propositions Handled the negotiations with the selected content providers from the first contacts until contracts signature. Designed and followed the technical implementation of a B2C portal containing notably a virtual mall dedicated to the student population Managed the selection process and the negotiation for an online advertising agency

KPMG - KPMG Organisation

Supply Chain & Logistics Consultant

september 1998 - maart 2000 (1 jaar en 6 maanden)

Defined the business processes and configuration rules for the advanced Supply Chain Module of SAP. Designed and implemented successfully the PM (Plant Maintenance) module of SAP for a major company in the metal industry: process definition, change management, customization, training, testing, roll-out. Reengineered the paper-based processes of a large company in the metal industry based on SAP's best practices.