Jasper Van Laethem

I help marketing teams fix and optimize their email marketing & CRM channels

Foundation:

→ Channel audit: strategy, data, flows, tooling, team

→ Email & CRM strategy + customer journey design

→ Automated flows & architecture

→ List building & zero-party data plan

→ The One Two One Email Operating System (planning, QA, AI, inspiration library...) set up inside your stack

→ A roadmap of quick wins and bigger bets

Ongoing:

→ Campaign concepts, copy direction, and design direction

→ Segmentation & lifecycle optimization

→ A/B testing process and reporting/QBR rhythm

→ Coach your internal team to run it themselves

→ Sparring partner and unblocker on call

We build the system. You own it.

embedded for as long as you need one, with behavioral science in every move. Ready to make fix or optimize your email marketing & CRM channels? Feel free to contact me.

België

I help marketing teams fix and optimize their email marketing & CRM channels

• - Email Marketing

• - Behavioural Psychology & Persuasion in Digital Marketing

• - Gamification in Digital Marketing