Jan Hlobil

B2B2C digital fashion marketplace.

• • Product Lead: Owned product vision, strategy and roadmap under ambiguous market conditions.

• • Onboarding & Payments UX: Abstracted complex Web3 and blockchain mechanics into a simple, high-end digital wallet, significantly reducing sign-up friction. Integrated Crossmint custodial wallet to handle payment account creation and on-chain transaction flows for non-crypto-native users.

• • Strategic Discovery & Pivot: Surfaced that the initial B2B2C marketplace TAM was too small and built the business case for a GenAI B2B SaaS pivot. Presented strategic options to the exec team.

• • Product Culture: Ran weekly product events to embed customer research and improve product thinking across the org.

• • Team & strategy: led 3 PMs and 30+ engineers; set strategy for trading infrastructure, asset listings, risk tooling and MiCA/AML/KYC compliance

• • 0-to-1 regulated launch: shipped Leveraged Tokens across multiple EU markets: owned full lifecycle from UX through regulatory sign-off, aligning Engineering, Legal, Risk and Compliance

• • Hedging engine & risk: systems-level audit across 10+ liquidity providers; tightened risk controls, flagged FTX counterparty exposure before the collapse

• • Liquidity integrations: onboarded BNP Paribas and Coinbase as liquidity providers end-to-end across regulatory, legal and engineering workstreams

• • Loyalty & monetisation: redesigned BEST loyalty programme as a Rewards Centre with improved unit economics

• • Team development: coached 3 PMs using a structured competency framework; one internal promotion

• • Pricing & Packaging: Ran MaxDiff pricing research and willingness-to-pay studies across European markets; redesigned subscription tiers to improve ARPU.

• • Activation & Retention: Used cohort analysis and SQL to identify activation drop-off points; redesigned onboarding and homepage flows to improve long-term retention.

• • Platform Rebuild: Partnered with CPO and engineering through a full platform rebuild, balancing near-term monetization goals with long-term scalable architecture.