Isaac Valadez

I contributed to a joint research project between Innoty and Vrije Universiteit Brussels (VUB), where I researched emerging technologies like generative AI and Augmented Reality to explore how they could enhance collaboration in work environments. I also supported Innoty by defining and promoting its innovation workshops within industry and academic settings.

I worked with CCG to develop an online platform that helps manufacturing companies be more productive and reduce turnover. I led the initial effort to define a minimum viable product and product roadmap. After that, I was in charge of the complete design process: from running design workshops to designing the platform's screens and prototypes to defining UX goals and conducting usability tests and interviews to gather insights from clients and users.

I worked with clients such as MasterCard and Unity 3D. In the projects I worked on, I was responsible for the end-to-end UX process. I conducted interviews and workshops with clients and end-users and created material to synthesize data from research (i.e. personas, user flows). Additionally, I was in charge of the interaction design, prototypes and usability tests.