Ilona Buteneers

As a Marketing Automation Strategist, I'm involved in giving workshops to clients in order to shape their entire marketing strategy, both short and long term. Including / covering digital marketing & marketing automation in the broadest sense. This is done by using theoretical frameworks and providing recommendations & advice to apply in practice. Secondly, within Be Bold I focus on marketing automation software from Adobe, specifically Adobe Marketo Engage (B2B marketing) and Adobe Campaign (B2C marketing). This ranges from implementations to audits to optimisations to advisory boards. As a tool agnostic agency we look at the needs and requirements of the client to make the right choice with regards to marketing automation. Adobe certifications & accreditations:

- Adobe Marketo Engage Sales Accreditation

- Adobe Marketo Engage Technical Sales Accreditation

- Adobe Certified Professional - Marketo Engage Business Practitioner

- Adobe Certified Expert - Marketo Engage Business Practitioner

- Adobe Campaign Sales Accreditation + Professional Credential

- Adobe Analytics Sales Accreditation + Professional Credential

- Adobe Experience Platform Sales Accreditation

As Marketing Automation Specialist at Handlangers I am primarily responsible for the strategic design of marketing automation workflows & the implementation in various platforms. Database management is also one of the frequently recurring tasks. The cleaning, enrichment, segmentation and management of contact databases that can be used in automation flows and further lead nurturing. However, before we start with lead nurturing, the lead generation (acquisition) phase is very important. For this, there is always a close cooperation with various other teams within the company, such as online marketing, development & project managers. Lead generation campaigns are set up with the aim of achieving the highest possible conversion rates. Furthermore, I am also responsible for collecting all data as completely as possible so reporting & optimisation is possible in the next step. After the leads have been collected, it is time to nurture leads (MQL > SQL) . As an automation specialist, I am responsible for setting up trigger-based (e mail) campaigns. For this, we always work with the desired automation tool (SharpSpring, HubSpot, Clickdimensions etc.). By setting up lead scoring, we can assess the actions of the leads in a more targeted way and offer added value to the sales team for further follow-up. As an automation strategist, I always use an analytical and data-driven mindset. The ultimate goal: to generate as many opportunities as possible and, ultimately, deals for new business.

Supporting companies in various sectors (real estate, HR, retail, education, food, construction) in generating more and qualitative leads. Secondly, nurturing these MQL's further to transform them into warm, SQL's. Final goal: from prospect to client. This by means of well thought-out online campaigns via various channels such as Facebook/Instagram, LinkedIn, Google, Pinterest in combination with strong content and e-mail marketing strategy.