Over Ilia
Hi everyone! How are you?
I'm Ilia. I'm Product owner with over 9 years of experience in B2C/B2BC products. I drive product growth through customer acquisition and retention using data-driven decision-making and scientific research.
Holding a Master’s degree in Software Engineering, I’ve led cross-functional teams of up to 40+ people and driven significant product growth through CVM strategies, RFM segmentation, and AARRR funnel optimization. One of my key achievements includes developing a customer-centric loyalty program that resulted in a 24% increase in LTV and core user base.
My expertise spans the entire product lifecycle—from market research and user-centric design to launch and iteration. I thrive on identifying market trends, solving real user problems, and delivering solutions that exceed expectations. I champion a culture of continuous improvement, adaptability, and close collaboration.
Always open to connecting with like-minded professionals and industry experts, I’m passionate about sharing insights and exploring how we can drive innovation together in the ever-evolving world of product management.
Thank you for visiting my profile!
Russisch
Tweetalig / moedertaal
Frans
Vloeiend
Engels
Vloeiend
Kan op locatie werken
Paris (tot 50km)
Werkervaring
- Watchers— Your Platform's Intelligent Social LayerProduct Managerseptember 2025 - januari 2026 (4 maanden)At Watchers, I developed over 90 tasks, 25% of which were of Hard difficulty. The TTM from creation to product release averaged about one week.
- PashaPayProduct Team Leadnovember 2023 - november 2024 (1 jaar)Баку, Minsk, BelarusA digital bank and fintech ecosystem product "M10" focused on daily payments and customer retention. Part of PASHA Holding.Highlights:• • Led the "Daily Payments" product stream (3 teams, 40+ specialists), implementing Scrum/LeSS methodologies.• • Achieved a 24% core user growth by creating new user behavior patterns, solving a strategic business goal. Results:• • Increased core audience by 24% through linking repeat transactions with gamification and segmented user motivation• • Boosted retention by 12% within a month via tiered bonus program ("reward ladder" mechanic)• • Set up A/B testing and analytics (Amplitude, Product Analytics) to accelerate hypothesis validation• • Integrated an external partner loyalty program into the M10 payment process, enhancing ecosystem engagement• • Co-developed a C4 architectural roadmap with the CTO, integrated modernization tasks into sprint cycles, increasing team capacity by 10%• • Increased QR transaction usage by 13% by optimizing UX and improving POS terminal software• • Designed a distributed authorization system using Redis and locking mechanisms to securely handle API tokens under high request concurrency• • Built primary authorization and token refresh processes with fallback logic and service state synchronization• • Developed mechanisms to verify acceptance of the latest Terms of Service (ToS), restricting API access without consent and ensuring compliance requirements were met• • Designed a two-way KYC authorization architecture between M10 and the SIMA regulator• • Enabled service-to-service communication via Kafka for balance updates and user linking
- Liga StavokSenior Manager of Product Managementmaart 2022 - mei 2023 (1 jaar en 2 maanden)by CUPIS. Highlights:• • Led a 20-person product team, established a stable Scrum release cycle, restructured processes, and brought the team to victory in the company's product competition by generating the highest extra turnover Results:• • Led the product to the top position in the annual product team competition (extra turnover).• • Launched a portfolio product with 1400% ROI through customer interviews, A/B testing, and strategic alignment• • Increased company turnover by 3% and core penetration by 9% via a new partner API integration• • Prevented a 4% loss of bets by detecting cannibalization through Amplitude analytics• • Accelerated migration to microservices architecture and closed technical debt, increasing team capacity by 22%• • Segmented the client base using RFM, Nielsen, and Data Science, laying the foundation for 8 new features and ML-driven initiatives• • Validated 9 out of 38 hypotheses through 5 customer research projects with 100 respondents• • Halved the number of release rollbacks by strengthening testing and monitoring systems• • Designed and implemented a REST API for integration with gaming providers• • Delivered seamless iFrame integration with secure cross-domain communication via query string and postMessage API• • Ensured operation of two betting core versions in a master-master setup during migration without user downtime• • Built business metrics and technical event monitoring systems based on the Elastic Stack (Kibana), enabling 24/7 incident detection while maintaining 99.9% SLA compliance• • Contributed to the design of a new cloud-native betting core based on SBA principles and the 12-factor app methodology, achieving horizontal scalability and enabling canary releases
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Opleidingen
- Master of Mathematics &Master of Mathematics &
- ICAgile Certified Professional - Product ManagementICAgile Certified Professional - Product Management