Over Hilde
Senior product strategist with experience across mobile apps, SaaS, e-commerce, UX, and experimentation. I help companies improve digital products through product strategy, analytics, CRO, customer journey optimisation, and cross-functional delivery.
Recently focused on AI-assisted product development and rapid prototyping workflows using tools such as Lovable, Figma, Claude, Canva, Perplexity, and ChatGPT to accelerate experimentation and product discovery.
PSPO II, Scrum Master, and UX-trained. Fluent in Dutch, English, French, and Spanish, with experience working across international teams.
Nederlands
Tweetalig / moedertaal
Engels
Tweetalig / moedertaal
Frans
Vloeiend
Spaans
Beperkte professionele capaciteit
Kan op locatie werken
Antwerp (tot 50km)
Werkervaring
- BETSSON GROUPSenior Product Owner Mobile AppsDIGITAAL BUREAU & IT-CONSULTANCYjanuari 2024 - Vandaag (2 jaren en 5 maanden)MaltaLed delivery for high-traffic B2C mobile platforms, driving execution across acquisition, engagement, and retention journeys.– Owned end-to-end delivery of key initiatives including homepage redesigns, onboarding improvements, and UX optimisations, ensuring alignment across product, design, and engineering teams– Introduced structured tracking and performance monitoring (ContentSquare, Google Analytics) to improve visibility on user behaviour and support data-driven decision-making– Coordinated cross-functional teams to implement personalisation and experimentation initiatives, improving engagement and feature performance– Led improvements in ways of working, including the transition to Scrum, resulting in more predictable delivery cycles and faster iteration
- CareerFoundryProduct Management MentorONDERWIJS & E-LEARNINGjanuari 2023 - januari 2026 (3 jaren)Berlin, GermanyMentor Product Managers at a global tech education platform, supporting skill development in product delivery, agile ways of working, and B2C product environments.- Coach professionals transitioning into product roles, providing practical guidance on delivery, stakeholder alignment, and execution- Share real-world experience from mobile, SaaS, and e-commerce projects to strengthen decision-making and product thinking
- BestSellerProduct Ownerjanuari 2022 - januari 2024 (2 jaren)Amsterdam, NetherlandsOwned the roadmap for Deliverect’s B2B SaaS platform, including the mobile app used by restaurant partners. Focused on onboarding, order tracking, and operations optimization.- Led the app redesign, drove self-service onboarding, optimized ticketing and implemented analytics to increase users’ operational efficiency- Translated user feedback and behavioral data into new features to streamline workflows and reduce friction- Set up new processes to drive efficiency, enhance collaboration, and ensure the successful development and delivery of the productResults:- Increased mobile user base to 34K in 2021 (+5% YoY)- Reduced churn from 7% to 5% through usability improvements- Boosted NPS from 32 to 40, improving customer satisfaction and loyalty
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Opleidingen
- UX DesignCareerFoundry2021UX Design
- Diploma, Digital MarketingInstitute of Data & Marketing (IDM)2017Diploma, Digital Marketing
Diploma's
- Professional Scrum Product Owner™ II (PSPO II)Scrum.org2023