- BETSSON GROUPSenior Product Owner Mobile Appsjanuari 2024 - Vandaag (1 jaar en 5 maanden)MaltaAs Senior Product Owner of the Gaming team, I transitioned a newly formed team from Kanban to Scrum whilst phasing out contractors and onboarding new team members, introduced UX research and lead the development of new features. Successfully integrated a new product into the highest-yielding app, unlocking greater cross-selling opportunities. Delivered six new product modules and redesigned key areas of the app, optimizing interface usability. Addressed technical debt and optimized the codebase. Results- Improved sprint planning accuracy with story points, ensuring predictable delivery timelines.- Achieved faster launches and smoother performance through clearing technical debt.- Enhanced the UX of mobile apps by conducting usability testing, leading to a more intuitive interface and higher NPS.
- CareerFoundryProduct Management Mentorjanuari 2023 - Vandaag (2 jaren en 5 maanden)Berlin, GermanyAs a Product Management Mentor at CareerFoundry, a top-rated online tech school, I mentor aspiring product managers, providing personalized support and feedback through a structured, hands-on curriculum.- Provide personalized feedback on coursework, ensuring students master key product management principles, frameworks, and methodologies- Support students in developing real-world skills, from market research and roadmapping to agile methodologies and stakeholder management- Foster career transitions by offering insights on industry best practices, job search strategies, and interview preparation
- BestSellerProduct Ownerjanuari 2022 - januari 2024 (2 jaren)Amsterdam, NetherlandsAs Product Owner of the Check-Out team (4 developers + UX Designer) for the Salesforce Commerce Cloud websites, I consulted with the e-commerce managers of the brands and other business stakeholders and aligned on product vision, strategy, deliverables and metrics.- Managed the backlog for both the Pre-Check-Out and Check-Out teams after taking over from the previous Product Owner, while also planning and executing quarterly initiatives.- Led the implementation of key features, including an enhanced cancellation flow, address validation API, wish list functionality, pricing transparency, and new payment methods, while overseeing seamless migrations to Salesforce Commerce Cloud (SFCC) Results:- Increased revenue for SFCC brands to 80 mio in 2023, a 6% growth compared to 2021- Reduced cart abandonment rate from 77% to 73%, improving checkout efficiency- Lowered return rate from 45% to 39%, enhancing customer satisfaction
- UX DesignCareerFoundry2021UX Design
- Diploma, Digital MarketingInstitute of Data & Marketing (IDM)2017Diploma, Digital Marketing
- Bachelor's degree, Communications ManagementErasmushogeschool BrusselBachelor's degree, Communications Management
- Master of International BusinessLondon Metropolitan UniversityMaster's degree, International Business
- Professional Scrum Product Owner™ II (PSPO II)Scrum.org2023
- Professional Scrum Product Owner™ I (PSPO I)Scrum.org2023