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Gareth HutchinsGH

Gareth Hutchins

Copywriter and Brand Strategist

€ 900/dag
London, GB
8-15 jaar

Gemiddelde responstijd: 1 uur

Over Gareth

I’m a freelance creative strategist and copywriter based in London, with a history of working with a wide range of esteemed brands such as Unilever, Ferrero, Danone, Saatchi & Saatchi, The British Embassy, Omnicom and Diageo. I’m also a published author and professional screenwriter with two books in bookshops and a filmscript currently in pre-production in LA. Having spent more than 15 years on the media agency side as a brand strategist, whilst simultaneously having a career as a professional writer, I’m able to blend the art with the science to help brands overcome strategic, copywriting challenges. With regards to my areas of expertise, I have a wealth of concept writing experience as well as product naming, storyboarding, slogan creation, brand in a heart, benefit ladder and brand position statements crafting, ad copy, pack copy, scriptwriting and general brand content creation.
  • Engels

    Tweetalig / moedertaal

Uitsluitend remote
Werkt voornamelijk remote

Werkervaring

  • PHD
    Head of Strategy for Diageo Eastern Europe
    november 2016 - Vandaag (9 jaren en 7 maanden)
    Budapest, Hungary
    Leading the strategic communications for Diageo across Eastern Europe, including the connection strategy process for their leading brands (Johnnie Walker, Baileys, Guinness, Gordons, Captain Morgan etc). Prior to winning Diageo I led the strategic direction of Ferrero across EMEA. The role has comprised of intrinsic involvement, including presenting, in several winning pitches.
  • Seahorsey
    Co-Founder & Managing Director
    mei 2020 - Vandaag (6 jaren en 1 maand)
    Seahorsey are a family run start-up who create toys and accessories for children from recycled waste such as rPET bottles and salvaged ocean plastic. I co-founded Seahorsey and was co-responsible for creating the brand, developing the products, building the marketing & communication strategy, building relationships with distributors and creating our eCommerce platform.
  • Freelance Writer/ Media Consultant
    Freelance Brand Consultant/Copywriter
    april 2012 - Vandaag (14 jaren en 2 maanden)
    London, UK
    Freelance brand consultant and copywriter working with various different companies (Phd, Ferrero, Unilever, Saatchi & Saatchi, Danone, The British Embassy, , Hoxby, Omnicom, Sinclair Motor Group, Decade 10, Bristol Zoo etc) on a variety of projects including concept development, brand strategy & architecture, creative direction and copywriting, product naming, content creation, messaging frameworks etc).

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Opleidingen

  • Master of Arts
    University of Leicester
    1999
    MA, Mass Communication
  • Bsc, Psychology
    University of Leicester
    1998
    Bsc, Psychology

Vaardigheden (7)

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