Vaardigheden
Frederic in het kort
Looking to improve your traffic acquisition strategy or turn messy data into clear insights?
I help marketing teams and agencies by combining deep expertise in programmatic advertising and performance marketing with modern data tools.
As a freelance consultant with over 10 years of experience, I support clients in restructuring acquisition channels, automating reporting through dynamic dashboards (Power BI, Looker, etc.), and developing custom data products to enhance performance and decision-making.
Whether you’re looking to build a smarter reporting pipeline, scale your traffic acquisition, or pilot a new data-driven product, I bring clarity, structure, and measurable impact to the table.
Werkervaring
- PHDData and Digital Marketing Consultantoktober 2024 - Vandaag (8 maanden)Bruxelles, België
- Supporting companies as a freelance expert in programmatic advertising and data analytics
- Restructuring and upgrading programmatic departments to improve performance and operational efficiency
- Automating campaign reporting through dynamic dashboards (e.g., Looker, Power BI)
- Designing and developing new data-driven products to enhance targeting, insights, and media effectiveness
- MindshareHead of Programmatic Business Unitfebruari 2019 - februari 2024 (5 jaren)Brussels, Belgium
- Created and launched programmatic department; led recruitment and training of nine experts
- Grew programmatic investments from €1M to €17M in five years
- Strategically planned departmental activities to keep Mindshare at the forefront
- Collaborated with data science on insights, in-house audiences, and predictive algorithms
- Omnicom Media GroupSenior Programmatic Expertmaart 2018 - januari 2019 (10 maanden)Brussels, Belgium
- Designed and built programmatic department; trained and managed junior employees
- Created and implemented rules and best practices for pacing and optimizations
- Evaluated online activities to leverage advanced tactics based on data
Externe aanbevelingen
Opleidingen
- Data Science & AILe Wagon2024Data Science & AI
- Data AnalyticsLe Wagon2024Data Analytics
- Certificate in Digital MarketingSquared Online2015Certificate in Digital Marketing
- Master of Business EngineeringSOLVAY Business School2011Master, Business engineering
- Strategy and ManagementLudwig-Maximilians Universität München2010Strategy and Management