Florence Caporali

Senior leader and advisor with 15 years of experience supporting and partnering with Executive Committees to deliver corporate strategy, digital commerce growth and large-scale transformation initiatives within international organisations.

I have held senior roles with direct accountability for strategic direction, operating model evolution and online commercial performance, combining strategic vision with operational leadership.

Having led complex transformations in high-pressure environments, I bring a pragmatic, delivery-driven perspective to executive advisory. I support leadership tems in shaping clear strategic choices, translating ambition into actionable roadmaps, and governing execution to ensure sustainable impact.

**Key Leadership Impact**:

•Drove double-digit online sales growth by defining and executing the commercial and customer activation strategy of a large-scale e-commerce business.

•Led and developed teams of up to 15 people, driving commercial performance, customer acquisition and digital campaign execution.

•Delivered large-scale operating model transformation, transitioning an integrated retail network to an affiliated model impacting the full organisation.

•Structured and negotiated a strategic electric car charging partnership across 120+ retail sites, aligning long-term investment with corporate strategy while enhancing customer experience.

•Developed high-impact commercial partnerships and initiatives with major suppliers, strengthening participation in digital campaigns and commercial programs.

•Advised Executive Committees on strategic priorities and operating model evolution, contributing to enterprise-wide transformation initiatives.