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Malt Strategy
Malt Strategy
Erwin DeproostED

Erwin Deproost

Digital marketeer met passie voor visuele content

€ 800/dag
Arrondissement Antwerpen, BE
8-15 jaar

Gemiddelde responstijd: 1 uur

Over Erwin

Ik wil graag bedrijven helpen om goede online content te verkrijgen, voor eigen website, E-commerce, Social media .... Met 27 jaar ervaring in de sector en de laatste 10 vooral rond digital marketing en content producties kan ik je hierbij helpen. Laat me je bijstaan om kwalitatieve content op te leveren die "digital first", betaalbaar en schaalbaar is. En dit eventueel vanaf de strategie tot productie, implementatie, optimalisatie tot het inrichten van een DAM systeem. Ook al ben ik momenteel nog maar beperkt beschikbaar, laat ons alvast een datum prikken om dit te bespreken.

  • Nederlands

    Tweetalig / moedertaal

  • Engels

    Vloeiend

  • Frans

    Beperkte professionele capaciteit

Kan op locatie werken
Arrondissement Antwerpen (tot 50km)

Werkervaring

  • Philips
    Product Owner Content Management
    HIGHTECH
    februari 2022 - Vandaag (4 jaren en 5 maanden)
    Amsterdam, Nederland
    • Assessing Domestic Appliances current content operating model and technical mar-tech setup
    • Gathering content management requirements across the organization, working closely with creative team and IT
    • Act as Product Owner for the content operating model and mar-tech setup within Domestic Appliances’ marketing transformation program including creating and managing the content program road map
    • Designing Domestic Appliance future content operating model including designing new processes, tooling, RACIs, SLAs & KPIs.
    • Designing new IT tooling, select vendors, applications and middleware to establish rich visual content delivery to all online channels: own website, (r)etailers and 3rd party marketplaces
    • Building the future content management operating model across the globe together with creative team, IT, suppliers and other key stakeholders.
    • Deploying the future content management operating model within Domestic Appliances businesses and 30+ countries (deployment roadmap, comms, ensuring training is in place).
    Digital Asset Management DAM Content Management Martec
  • emagery - fascination for engaging content
    Business Owner
    februari 2022 - Vandaag (4 jaren en 5 maanden)
    2900 Schoten, Belgium
  • Signify
    Marketing Communication Manager
    VASTGOED
    januari 2017 - januari 2022 (5 jaren en 1 maand)
    Eindhoven, Nederland
    • Supervise a team for integrated marcom activities related to new product launches. Manage on time, budget and quality delivery of all channels specific content to ensure a successful product launch.
    o Manage the total execution, planning and budget of activities and content related to product road maps.
    o Optimize and continuously improve Marketing Introduction Process via LEAN principles.
    o Continuously search for innovation and technologies related to content creation.
    o Point of contact for mar-tech developments related to content management or product publication

    • Responsible for Marketing Communication toolkits for Philips Hue across all markets globally. Ensuring Philips has effective and value creating MarCom tools developed that match the consumer needs by using all available information sources including consumer insights, competitive data, BG strategy and any external data points.
    o Develop the product activation toolkits addressing the individual business needs from initial planning, conceptualization and message crafting to production of collateral material.
    o Create visual (photography, video, Computer-Generated Imagery and illustrations) and textual content matching the different stages of the CDJ.
    o Manage the creative agency relationship / effectiveness and output
    o Development of communication strategy and assets fitting different online touchpoints
    o Manage projects planning, budget, internal stakeholders and Brand identity
    o Knowledgeable about the trends/developments from consumer insights
    o Work with IT and Design specialists to make sure the right materials are produced


    • Acting as catalyst across all Signify B2C brands (Philips LED, Philips Hue and Wiz) to share best practices, 1 way of working for asset production, stimulate digital first and E-commerce performance.
    o Owns and manages asset production transformation, processes, documents, templates and way of working including agency collaboration.
    o Follow latest trends and innovations, oversees pilots across the brands and stimulate where relevant transformation to CGI (Computer Generated Imagery).
    o Manage E-commerce asset performance based on consumer insights and partner performance programs.

    marketing communicatie Videoproductie Product fotografie Digital Marketing
Raadpleeg alle ervaringen van Erwin

Aanbevelingen

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Opleidingen

  • Post Graduate, Digital Marketing and Leadership
    Beeckestijn Business School
    Post Graduate, Digital Marketing and Leadership
  • Master of Design
    Karel de Grote' Hogeschool Antwerpen
    1994
    Master, Graphic Design
Bekijk de opleidingen die Erwin heeft gevolgd

Vaardigheden (12)

Content Marketing
Digital asset management
Content productie
Marketing communicatie
Fotografie
Videoproductie
3D-Animatie
DAM
Content Management
Martec
Product fotografie
Digital Marketing

Categorieën