Over Edouard
As a seasoned marketing professional with 20+ years of experience, I have a proven track record in driving strategic marketing initiatives with measurable results.
My expertise includes digital transformation, GTM & activation campaigns, CRM, e-commerce, and product ownership, where I excel at crafting data-driven strategies that boost customer engagement and revenue.
I am driven by a passion for innovation and creating impactful solutions that resonate with customers.
I thrive in dynamic environments, leading teams to achieve ambitious goals and deliver tangible business outcomes.
Frans
Tweetalig / moedertaal
Engels
Tweetalig / moedertaal
Nederlands
Tweetalig / moedertaal
Kan op locatie werken
Bruxelles (tot 50km)
Werkervaring
- Publicis GroupeClient Lead Stellantisnovember 2025 - Vandaag (7 maanden)Bruxelles, BelgiëClient Lead Media for Stellantis at Publicis Groupe, leading a 7-person team and the full media budget of the Brussels Motor Show 2026 to deliver coherent, high-impact omnichannel campaigns.
- ORESOPERATIONAL MARKETING & COMMUNICATION ADVISORENERGIEdecember 2024 - Vandaag (1 jaar en 6 maanden)Gosselies, België• Analyzed and mapped current customer journeys and UX/UI to identify improvement opportunities and enhance key touchpoints• Co-created future solutions in collaboration with internal stakeholders to address identified gaps.• Aligned communication strategies to enhance customer satisfaction and boost operational efficiency through data-driven decisions.
- Brussels Airport Company | Digital & AnalyticsSENIOR PRODUCT OWNER MARKETPLACE AND F&DTRANSPORT & LOGISTIEKapril 2023 - augustus 2024 (1 jaar en 5 maanden)Zaventem, België• Lead E-commerce and F&D Digital Platforms: Directed the strategy and execution of e-commerce and digital food & beverage platforms, significantly improving user experience and driving revenue growth.• Cross-Functional Leadership: Collaborated with stakeholders to drive continuous platform improvements, leveraging data-driven insights to optimize performance.• Strategic Product Positioning: Defined product offerings and customer journey mapping, creating a commercial roadmap that resulted in a +44% revenue increase on a YTD basis.
Aanbevelingen
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Opleidingen
- Certification in Digital MarketingICHEC Business School2015Certification in Digital Marketing
- Degree in Marketing & AdvertisingSOLVAY Business School1998Degree in Marketing & Advertising