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Christian SwinnenCS

Christian Swinnen

Marketing & Product Strategist

€ 800/dag
Mechelen, BE
15+ jaar

Gemiddelde responstijd: 1 uur

Over Christian

15+ years of experience in both B2B and B2C.
Burning desire to bring the best out of people, make teams thrive and elevate business.

Passionate about Marketing Strategy and Customer Experience. Love to see things from unconventional perspectives.

My childhood dream was to become a hotelier. Ultimately, progressed from designer to brand marketing strategist and coach.

ACHIEVEMENTS
- Launched Vondelmolen Soft Gingerbread in Japan.
- Establishing a solid foundation for the new UX department at Belfius Bank & Insurance.
- Grew Belfius Mobile active users from 710K in 2016 to 1.79M in 2021.
- Launched an award winning Japanese Ramen restaurant in Ghent.
- Launched a Belgian fries shop brand in Tokyo.
- Supported the EU to strengthen its strong bond with Japan by redesigning their localised online experience.

EXPERTISE
- Brand Strategy
- Business Models
- Business coaching
- Customer Experience (CX)
- Design Thinking
- Facilitating workshops
- International Marketing (Japan, Korea)
- Marketing Strategy
- Product Management
- Service Design
- Team development
- User Experience (UX)
- Value Proposition
  • Nederlands

    Tweetalig / moedertaal

  • Engels

    Vloeiend

  • Frans

    Basiskennis

  • Japans

    Basiskennis

  • Koreaans

    Basiskennis

Kan op locatie werken
Mechelen (tot 10km), Antwerpen (tot 10km), Brussel (tot 10km), Gent (tot 10km)

Werkervaring

  • Akisha
    Fractional CMO
    CONSULTANCY & AUDITING
    maart 2025 - Vandaag (1 jaar en 3 maanden)
    Tokio, Japan
    What is AKISHA? In Japan, some 1.22 million small and medium-sized enterprises (SMEs) - often highly reputable companies with decades of successful operation – have no successors. Their continuity is threatened because current owners don’t find anyone – be it in their family, in their circle of close friends or among their employees – interested in taking over the company when the present owner is retiring. AKISHA KK acquires 100% or majority ownership of carefully selected Japanese SMEs facing succession challenges. AKISHA is built on partnership, trust, and stewardship.
    Bedrijfsstrategie Market Entry Strategies Marketing Strategy Groeistrategie Branding
  • Vondelmolen NV
    Marketing Specialist Japan
    VOEDSELINDUSTRIE
    juni 2024 - Vandaag (2 jaren)
    Lebbeke, België
    Research, strategie en management uitvoering productlancering Japan. Deelname FOODEX Tokio en BelExpo, Osaka World Expo 2025.
    Market Entry Strategies Productstrategie Markt- en trendanalyse Branding Marketing Strategy
  • Atelerix Creative Consulting
    Co-founder
    CONSULTANCY & AUDITING
    januari 2016 - Vandaag (10 jaren en 5 maanden)
    Mechelen, België
    - Boutique Remote Consultancy.
    - Market Entry Japan & Korea.
    - Brand Marketing Strategy.

    - Customer and User Experience.
    Market Entry Strategies Marketing Strategy Bedrijfsstrategie Markt- en trendanalyse Productstrategie

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Opleidingen

  • Marketing Management
    AP University of Applied Sciences and Arts
    2016
  • Korean Language Program
    Dongseo University
    2014

Diploma's

  • Purpose-Driven Innovation
    TrendWatching
    2022
    Trendwatching
  • User Experience, UX Management Specialty
    Nielsen Norman Group
    2019
    UX Management UX User Experience

Vaardigheden

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