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Frans
Beperkte professionele capaciteit
Werkervaring
- ZF Commercial Vehicle Solutions,PR and Content SpecialistAUTOMOBIELjuni 2023 - Vandaag (3 jaren en 1 maand)Brussels, BelgiumEditorial Strategy & Process: Developed and implemented global editorial strategy, including content planning and messaging frameworks for the division. Managed the editorial calendar, aligning communications across regional teams worldwide.Content Development: Translated complex B2B and technical topics into clear, audience-focused content across multiple channels.Media & Events: Secured 100+ international press articles per event across major global trade shows (IAA Mobility, Busworld, Tech Days) through targeted media briefings and press materials, consistently achieving a greater share of voice compared to competitors.Executive Communications: Prepared senior leaders to face the media through briefing materials, key messaging and interview support.
- FedEx Express Europe,Senior Communications SpecialistLOGISTIEK & SUPPLY CHAINapril 2011 - juni 2022 (11 jaren en 2 maanden)Brussels, BelgiumResponsible for internal communication of corporate strategies and employee programmes, supporting business objectives across Europe.Award-Winning Won the European Sponsorship Award for Engagement for a pan-European UEFA sponsorship campaign that generated 100K+Project Leadership: Led the communication of the internal European rollout of the Workday HR platform; managed the UEFA mascot programme engaging 1,000+ employee families.Executive Advisory: Provided strategic communications support and counsel to senior executives.Operations: Managed agency briefs, project content reviews as well as budget forecasting and management (€100K+).
- Network RailMedia Relations ManagerTRANSPORT & LOGISTIEKmaart 2007 - maart 2011 (4 jaren)London, UKMedia Briefing and Engagement: Communicated clearly and persuasively through the national UK media.Strategic Planning: Implemented communications strategies to promote the business and further improve its corporate reputation through the media.Crisis Management: Led the strategic communications campaign to limit the reputational harm of a potentially damaging national rail strike (2010), successfully shaping the media narrative through pro-active media engagement.Media Interviews: Conducted broadcast interviews and prepared senior managers to face the media.
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Opleidingen
- MAUniversity of Kent2002MA
- BAEdinburgh Napier University2001BA