Over Céline
Marketing and growth leaderwith 10+ years of international experience across telecom, hospitality, tech and scale-ups.
I help B2B companies structure their marketing strategy, launch go-to-market strategies and accelerate growth through data-driven campaigns and sales alignment.
Former Chief Marketing Officer at Smartflats / B-aparthotels in Brussels and Marketing Manager at Orange Business in Paris, I combine strategic vision with hands-on execution.
Available for freelance missions in marketing leadership, growth strategy and go-to-market.
Let’s connect to discuss your growth challenges!
Frans
Tweetalig / moedertaal
Engels
Vloeiend
Duits
Basiskennis
Nederlands
Basiskennis
Kan op locatie werken
Bruxelles (tot 15km), Uccle (tot 10km), Ixelles (tot 10km)
Werkervaring
- Smartflats / B-aparthotelsChief Marketing Officer & Operations LeadHORECAjuli 2023 - oktober 2025 (2 jaren en 3 maanden)Ixelles, BelgiëLed the marketing strategy & operations for a hospitality group across Benelux. Defined brand positioning, optimized customer acquisition channels and improved marketing performance.
- Led cross-functional teams (ops, sales, finance, tech, reception).
- Owned growth, pricing, distribution and occupancy optimization strategy.
- Managed €80k annual marketing budget, improving ROI by +20%.
- Built and led a cross-functional marketing team of 3, fostering a collaborative and results-driven work environment.
Impact- + 25% brand engagement
- + 15% customer retention
- Fabrique DélicesMarketing Manager | E-commerce Growth StrategyVOEDSELINDUSTRIEoktober 2020 - februari 2023 (2 jaren en 5 maanden)San Francisco, Verenigde StatenDeveloped and launched the company's e-commerce platform targeting US consumers. Managed digital marketing campaigns and marketing automation to grow online revenue.
- D2C Strategy: built the direct-to-consumer strategy and launched the Shopify online store for the brand.
- Digital Marketing: developed email marketing campaigns, generating a growth in revenue and increased social media coverage by 40% through digital campaigns and paid ads.
- Product/R&D: organized new products tasting, designed food labels and packaging to improve customer acquisition and retention, leading to successful product launches.
Impact- $100K annual revenue generated
- +30% online sales growth
- French-American Chamber of Commerce San FranciscoDigital Marketing ConsultantVERENIGINGEN & VAKBONDENoktober 2019 - april 2020 (6 maanden)San Francisco, CA, USA• Redesigned marketing tools to drive engagement (newsletter, leaflet, social media)• Created content for the annual fundraiser of the non-profit organization (press release, program, email comms, ROI package)• Organized the annual French American Chamber of Commerce's fundraiser and managed 6 volunteers to welcome the VIP guests
Aanbevelingen
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Opleidingen
- Master of Marketing and CommunicationUniversité Paris 2 Panthéon-Assas2015Master Marketing, Digital Marketing, communication
- Bachelor of Science in MarketingUniversité Paris 1 Panthéon-Sorbonne2014Master's degree, Marketing
Diploma's
- Agile Scrum MethodologieOBS2018