Céline Abi Abdallah

Helping customers in different industries (FSI, Manufacturing, Public, Retail and Pharma) and in Europe to transform digitally and become more Customer Centric by improving their Customer Experience (Cx) enabled by a Data & Digital transformation and key solutions such as Microsoft Dynamics 365 , Adobe Experience Platform, Pointillist by Genesys and others.

My responsibilities consisted in i/managing and farming existing Tier1 clients and ii/developing new business with Corporate and Enterprise accounts in diverse sectors (Industrial, Public and Financial & Insurance), helping C-level stakeholders to accelerate their digital transformation with Microsoft Business Applications (Dynamics 365 CRM and Power Platform). Results: i) 4 new logos' in FSI and Public sector who decided to enter a digital transformation journey with CRM migration and implementation with the services and expertise of Business Elements. ii) Successful renewal of consultants at existing customers

My responsibilities consisted in creating and successfully delivering new opportunities in MEA (UAE, Qatar, Iraq, Egypt, Pakistan, Lebanon and Jordan) in the areas of digital, mobile and Omni-channel solutions (hardware, software and services) in different Retail segments (Grocery, Fashion and Hospitality). My functions :

• Country & Partner Manager: finding, certifying, enabling, developing and assisting partners in my area in order to sell and support the company solutions to the end-Retail customers. I was fully accounted (P&L and forecast management) for the Retail Sales in my area.

• Regional Account Manager for: Carrefour Majid El Futtaim, Azadea Group, Decathlon etc. My role consisted in farming and developing the business with a consultative sales approach and value sales proposition. Results: i) Since 2018, 4 successful new partners certified and onboarded for the countries of Pakistan, UAE and Lebanon with more than 10 new end-retail customers starting using Diebold Nixdorf POS solutions. ii) First Scan & Go solution implemented in the Middle East at Carrefour Majid Al Futtaim in Dubai in 2018 with Diebold Nixdorf Self Check-Out solutions.