Cedric D.

I monitor and advice on how to improve digital performance marketing. My core responsibilities are launching and optimizing new product campaigns, accelerate A/B testing, and improve landing page experiences for CRO.

Define and manage the digital strategy for the complete brand portfolio (12 brands), coach & improve colleagues, manage budgets, develop sustainable partnerships, be the SPOC for web platform innovations (CRO, UX, customer journeys etc.).

As a Customer Journey Expert I worked within the business segment (SE & micro company) and guaranteed their interests. My main responsibilities were (i) increasing the awareness of the new digital platforms (web and app), (ii) promoting the digital services and (iii) boosting the digital adoption rates of several services. I also supported the digitalisation and go-lives of different customer journeys and boosted awareness for all internal and external stakeholders through communication and training. Project management and thorough stakeholder management were of the essence.