Carrie H.

Managing and optimizing Meta campaigns for clients across various industries with a hands-on approach and a strong focus on performance. Continuous analysis, strategic refinement, and data-driven optimizations ensure that every campaign delivers maximum impact. By closely monitoring results and testing new approaches, campaigns remain agile, efficient, and aligned with business objectives.

Responsible for developing and lead social media strategies across Freenow by Lyft's pan-European markets, managing influencer campaigns, UGC collaborations, and cross-market activations from concept to execution. Working closely with local market teams, I ensure brand consistency while adapting content and campaigns to resonate across different audiences and regions. My role sits at the intersection of strategy and creative direction - aligning European-wide social initiatives with local relevance to drive engagement, reach, and brand growth at scale.

I am the founder of the slow fashion label selah vie, a luxurious and conscious sleepwear and lingerie brand that values sustainability, female empowerment and zest for life. Based in the heart of Europe, we are dedicated to producing ethically manufactured timeless pieces that exude sophistication and style.