Omschrijving

I am a B2B Product Marketing consultant and certified Product Owner helping tech companies turn complex products into clear, compelling value. I define positioning, messaging, and Go-to-Market strategies that accelerate adoption, align teams, and drive measurable growth.

I offer three main service packages:

1️⃣ Go-to-Market Strategy Package (2–3 weeks, €1,500–€2,500):

Target audience & persona definition, product positioning, key messaging framework, launch plan, and success metrics.

2️⃣ Product Value Presentation Package (1–2 weeks, €650–€1,200):

Sales-ready product presentations, benefit-first & feature-to-value mapping, persona focus, and professional visual design.

3️⃣ Monthly Product Strategy & Launch Support (Retainer, 2–3h/week, €650–€1,000/month):

Weekly strategy calls, messaging & positioning guidance, feedback on presentations and launch plans, and mini workshops for teams.

In addition, I can support other product marketing and strategic projects such as: campaign planning, content strategy, market research, or ad-hoc advisory work. Whatever your marketing or product challenge is, I’m ready to help your team succeed.

Branche-expertise

Talen

Engels
Tweetalig / moedertaal
Turks
Vloeiend
Nederlands
Beperkte professionele capaciteit

Voorkeuren voor werkplek

Kan op locatie werken

Ghent (tot 50km)

Barco
Product Marketing Manager
december 2024 - Vandaag (1 jaar en 6 maanden)
Kortrijk, België
- Develop and execute go-to-market strategies for new product launches and updates.
- Define product positioning, value propositions, and messaging tailored to audiences (surgeons, IT admins, hospital management, system integrators).
- Support product launches of our full portfolio (Brilliant Assistant, Nexxis 2.0 and Surgical Displays) , portfolio updates, and end-of-life communications.
- Drive content creation: product presentations, case studies, webpages/website, videos, blog posts, press releases..
- Ensure consistent and accurate product stories across all touch points. Work closely with product managers on the product roadmap alignment.
- Participate in/support trade shows (DMEA, GTC, Surgical AI Days..) by shaping messaging, demo stories, booth building, product visuals..
- Support customer visits, demos, workshops, and training sessions.
- Social media (Linkedin) content creation and management.
Product Marketing Microsoft Powerpoint Marketing Communication Social media
Barco
Sales Enablement Manager
april 2023 - november 2024 (1 jaar en 7 maanden)
Kortrijk, België
- Supporting product launches (Clickshare CX-50 Gen2, ClickShare All-in-one Video Bar) with product launch kits ensuring clear and appealing messaging is delivered.
- Created sales tools including pitch decks, battlecards, product sheets, comparison sheets, product presentations, sales presentations.
- Delivered product and sales training sessions for internal sales teams, channel partners.
- Managed partner-facing content on platforms such as Channext.
Sales funnel Microsoft Powerpoint Salesforce Content marketing
JTI
Agile Associate Marketing Manager
juni 2021 - maart 2023 (1 jaar en 9 maanden)
Brussels, Belgium
Supported and owned various marketing projects across the agile marketing pool. Led product-related initiatives including limited-edition packaging, pack innovations, and new product development. Delivered brand communication and campaign projects (Winston and Camel) in close collaboration with cross-functional teams.
Served as Product Owner for the team during the last 6 months, managing workflow and prioritization. Oversaw roadmap planning to ensure timely delivery and alignment with brand and business objectives.