Over Anton
Frans
Tweetalig / moedertaal
Engels
Vloeiend
Werkervaring
- Batenborch International (JobSwappy Spin-off)Interim Chief Executive OfficerHR / PERSONEELSBELEIDdecember 2020 - Vandaag (5 jaren en 8 maanden)Brussels, BelgiumResponsibilities:
- Full-cycle Business development
- Product development and ownership (software development lifecycle (SDLC))
- Marketing strategies dev. (go-to-market) B2B, B2C, and execution campaigns(SEM, Google Ads, Social Media Ads, Google Tag Manager, Google Analytics etc.)
- Metrics analysis: CTR, CPA, ROI/ROAS, Cust. LTV, ARPU etc.
- Develop sales process B2B, personalization and automation of sales processes
- Develop KPIs to measure the success of the go-to-market strategy and make adjustments.
- Market and Target Audience audit
- Operations processes streamline and optimizations.
- Software development processes streamline and optimizations (Agile)
- Automation and personalization (marketing and operations)
- Data-driven research and dev.
- Team management: working with different stakeholders and cross-functional teams (offshore and multi-cultural teams across time zones).
- Batenborch InternationalInnovation Officerjuli 2019 - Vandaag (7 jaren en 1 maand)Brussels, BelgiumMarket research, Idea validation, PoC, Business strategies, Product development, Go-to-Market strategies and operations.
- Engie BelgiumVenture builderseptember 2018 - juni 2019 (9 maanden)Brussels, BelgiumConsultancy: create a spinoff with a new business idea in home security services. Responsibilities:
- Full-cycle Business development
- MVP and Roadmaps
- Marketing strategies dev. (go-to-market) B2B, B2C, and execution campaigns(SEO, SEA, Google Ads, Social Media Ads, A/B testing, Google Tag Manager, Google Analytics etc.)
- Metrics analysis: CTR, CPA, ROI/ROAS, Cust. LTV, ARPU etc.
- Develop KPIs to measure the success of the go-to-market strategy and make adjustments.
- Market and Target Audience audit
- Data-driven research and dev.
- Team management
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Opleidingen
- Master's degree, Design and Applied ArtsAcadémie royale des Beaux-Arts de Bruxelles - Ecole supérieure des Arts2011Master's degree, Design and Applied Arts