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Malt Strategy
Malt Strategy
Anne-Sophie R.AR

Anne-Sophie R.

Marketing - Strategy - People Management

€ 900/dag
Arrondissement Gent, BE
15+ jaar
Go-to-Market (GTM) Strategy
Growth Strategy
Business Transformation
Stakeholder Management
Global Marketing

Gemiddelde responstijd: 1 uur

Over Anne-Sophie

Hallo!

Ik ben Anne-Sophie, een doelgerichte, energieke 'people leader' die zich richt op klanten. Als een vis in het water in complexe, flexibele en snelle omgevingen.

Als bedrijfsstrateeg en marketeer ben ik gespecialiseerd in markt- en merkontwikkeling, groeistrategieën, digitale en datagedreven marketing, productlancering & productinnovatie, communicatie strategieen/business dvelopment heb ik goed onoder de knie met oog voor P&L. Hierbij heb ik jarenlang ervaring met end-to-end verantwoordelijkheid met lokale, regionale en wereldwijde scope.

Ik vind het eveneens inspirerend om merken te voorzien van een doel (beter voor de mensen, beter voor de planeet).

Ik ben een creatieve kameleon die werkt voor startups tot multinationale bedrijven met diverse culturen en tijdzones. Als nieuwsgierige en leergierige denker ben ik in staat om een visie uit te stippelen en de reis daar naartoe in kaart te brengen. Ik heb een bewezen staat van dienst in het versnellen van groei. Mijn communicatiestijl is open, transparant en benaderbaar. Ik ben niet bang om de gebruikelijke aanpak te heroverwegen en ongebruikelijke, maar succesvolle benaderingen te vinden.

Hoe kan ik je van dienst zijn?

Neem contact met me op voor een verkennend gesprek!

Tot snel,

Anne-Sophie

  • Nederlands

    Tweetalig / moedertaal

  • Engels

    Vloeiend

  • Frans

    Vloeiend

  • Duits

    Beperkte professionele capaciteit

Kan op locatie werken
Arrondissement Gent (tot 50km)

Werkervaring

  • Haleon
    Brand mgt Benelux Haleon BNL OTC Systemics
    GEZONDHEID & WELLNESS
    oktober 2025 - Vandaag (10 maanden)
    Zaventem, België
    Ad interim marketing lead within Haleon’s OTC portfolio across the Benelux, focusing on systemic pain brands such as Excedrin, Advil, Panadol, and Voltaren K.

    Responsible for driving brand strategy, annual planning, and execution, with a strong focus on commercial impact in a competitive OTC environment. Led and supported end-to-end innovation and product launches, from strategic positioning to go-to-market execution.

    Worked closely with cross-functional teams (commercial, medical, regulatory, digital, and global stakeholders) to ensure compliant, high-impact delivery across markets.

    Key responsibilities:

    Brand strategy & annual brand planning (BNL)
    End-to-end campaign & activation execution
    Innovation pipeline & product launch management
    Go-to-market strategy (pharmacy & retail)
    Stakeholder management (local, regional & global)
    Cross-functional leadership (sales, medical, regulatory, digital)
    Performance-driven execution with strong focus on ROI & market share

    Hands-on and strategic, with a strong ability to navigate complex, regulated environments while delivering impactful growth.
    Innovation stakeholder management Brand Management Brand Strategy Regulatory Compliance
  • Haleon
    Brand marketing Benelux AI Oral Health Care
    GEZONDHEID & WELLNESS
    mei 2024 - september 2025 (1 jaar en 4 maanden)
    Zaventem, België
    Ad interim marketing lead within Haleon’s Oral Care portfolio across the Benelux, covering brands such as parodontax, Corega, and Sensodyne.

    Responsible for driving brand strategy, annual planning, and execution, with a strong focus on delivering business impact in a fast-paced FMCG environment. Led and supported end-to-end innovation launches, from strategy and positioning to go-to-market execution.

    Worked cross-functionally with commercial, medical, digital, and global teams to ensure strong alignment and high-quality delivery.

    Additionally contributed to the Expert (B2B) pillar, developing and executing go-to-market strategies and engagement plans towards healthcare professionals.

    Key responsibilities:

    Brand strategy & annual brand planning (BNL)
    End-to-end campaign & activation execution
    Innovation pipeline & product launch management
    Go-to-market strategy (B2C & B2B)
    Stakeholder management (local, regional & global)
    Cross-functional leadership (sales, medical, digital)
    Performance-driven execution with strong focus on ROI

    Hands-on and strategic, with a proven ability to translate business objectives into impactful marketing plans and results.
    Digital Strategy Brand Strategy Innovation Stakeholder Management healthcare advertising
  • Julie's House
    Busines & People mgt
    VOEDSELINDUSTRIE
    juni 2023 - september 2023 (3 maanden)
    Gent, België
    Ad interim leadership role within Julie’s House, supporting the scaling of a fast-growing bakery & sweets business.

    Responsible for business operations and people management, leading a team of 50+ associates across locations. Focus on strengthening day-to-day operations, team structure, and performance in a high-volume retail environment.

    Played a key role in the company’s growth trajectory by recruiting and onboarding 15+ new team members, while ensuring continuity, engagement, and operational excellence.

    Key responsibilities:

    Team leadership & people management (50+ associates)
    Recruitment, onboarding & team scaling (15+ hires)
    Operational excellence across stores
    Performance management & team development
    Supporting business growth and scalability
    Cross-location coordination & process optimization

    Hands-on leadership role combining operational rigor with a strong people-first approach in a fast-paced retail context.
    business development Procesmanagement Teamwork people management Horeca
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Opleidingen

  • MBE - STRATEGY
    Katholieke Universiteit Leuven
    2009
    MBE - STRATEGY
  • Master in business mgt & commercial sciences
    Europese Hogeschool Brussel
    2008
    Master in business mgt & commercial sciences

Diploma's

  • MBE - Strategy
    KULEUVEN
    2009
    Data analyse Networking Project Management stakeholder management internationalisation strategy Procesmanagement
  • Master in Commercial Sciences
    KULEUVEN
    2008
    stakeholder management global scope business development product launch medical sector new product new market development

Vaardigheden

Marketing
Project Management
Content Marketing
Product innovatie
merkstrategie
Branding
Digital Strategy
Bedrijfsstrategie
high end fashion
Innovation
Internationalisation
Networking
Teamwork
creative thinking
field research
global strategy
market research
medical devices sector
medical sector
network setup
Data analyse
internationalisation strategy
Procesmanagement
stakeholder management
global scope
business development
new product new market development
product launch

Categorieën