Alison Vanloo

With over 15 years of communication experience, I bring a wealth of expertise to every project. Highly autonomous yet collaborative, I excel in managing diverse communication initiatives, ranging from corporate and brand communication to personal branding for executive committees.

I have leveraged various channels, including social media, and contributed to renowned companies such as Delhaize,Roularta, BNP Paribas Fortis,... and several communication agencies. Specializing in external communication, I have honed my skills in crafting compelling narratives that resonate with audiences. Additionally, my background as an administrator of a retail company, where I oversaw a team of 20, underscores my leadership and organizational abilities. With a Master's degree in applied communication and advertising, coupled with recent certification in digital marketing, I combine strategic skills with boundless creativity.

I have a genuine passion for writing and have crafted a wide variety of texts. My experience extends to working with several brand content magazines for retailers as well as publications for magazines and various communication agencies.

In my most recent role, I have been responsible for developing and executing comprehensive social media strategies, especially for CEO and Executive committee, that significantly enhanced brand visibility and customer engagement.

I thrive in dynamic environments where creativity and performance are paramount. My approach is both data-driven and intuitive, allowing me to spot emerging social trends and translate them into actionable strategies.

I am known for my excellent cross-functional communication and cooperation skills. My mother tongue is French, I am fluent in English and Dutch. My editorial skills, combined with my expertise in copywriting, are complemented by a keen eye for aesthetics,

ensuring that all content not only meets strategic objectives but also maintains high visual and editorial standards.