Global Creative Director | Brand Development Leader | Craft & Heritage Champion
With over 20 years of experience in the luxury industry, I specialize in shaping timeless brand narratives that honor craftsmanship, heritage, and innovation. I have worked with prestigious brands such as Amouage, L’Oréal, and Nespresso, blending strategic vision with deep respect for artisanal excellence to create iconic product universes. My expertise lies in elevating brands through design, storytelling, and product innovation, ensuring their legacy endures while evolving for the future.
Core Expertise
✔️ Brand Craftsmanship & Heritage – Translating legacy and savoir-faire into modern, compelling brand narratives
✔️ Creative Direction & Design – Developing distinctive, high-end product experiences that embody artistry and excellence
✔️ Luxury Innovation & Product Development – Merging tradition with forward-thinking concepts to craft market-defining products
✔️ Sustainability & Consumer Connection – Balancing authenticity with contemporary expectations for meaningful brand experiences
Key Achievements
🏛 Amouage – Led the launch of The Essences and Luxury Bodyline, pushing the boundaries of haute parfumerie while preserving the brand’s artistic integrity
🌍 Nespresso – Pioneered the Vertuo ecosystem, seamlessly blending innovation with the ritual of coffee craftsmanship
💡 L’Oréal – Curated and executed high-impact product innovations, reinforcing the brand’s position in professional beauty
I am now looking for a new challenge where I can merge heritage, craftsmanship, and strategic vision to shape the future of luxury brands.
📩 Open to new opportunities & collaborations