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Alessia Lomma Creative Director & Brand Development LeaderAL

Alessia Lomma

Creative Director & Brand Development Leader
  • Voorgesteld tarief
    € 1.100 / dag
  • Werkervaring15+ jaar
  • Antwoordpercentage100%
  • Antwoordtijd1 uur
De opdracht kan alleen van start gaan nadat je de offerte van Alessia hebt geaccepteerd.
Locatie en reizen
Locatie
Bruxelles, België
Kan bij je op kantoor werken in
  • Bruxelles en omstreken (tot 30 km)
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Vaardigheden (11)
Marketing
Stratégie de communication
Communication digitale
Gestion de projet
Direction créative
Sector-expertise
Alessia in het kort
Global Creative Director | Brand Development Leader | Craft & Heritage Champion


With over 20 years of experience in the luxury industry, I specialize in shaping timeless brand narratives that honor craftsmanship, heritage, and innovation. I have worked with prestigious brands such as Amouage, L’Oréal, and Nespresso, blending strategic vision with deep respect for artisanal excellence to create iconic product universes. My expertise lies in elevating brands through design, storytelling, and product innovation, ensuring their legacy endures while evolving for the future.


Core Expertise

✔️ Brand Craftsmanship & Heritage – Translating legacy and savoir-faire into modern, compelling brand narratives

✔️ Creative Direction & Design – Developing distinctive, high-end product experiences that embody artistry and excellence

✔️ Luxury Innovation & Product Development – Merging tradition with forward-thinking concepts to craft market-defining products

✔️ Sustainability & Consumer Connection – Balancing authenticity with contemporary expectations for meaningful brand experiences



Key Achievements

🏛 Amouage – Led the launch of The Essences and Luxury Bodyline, pushing the boundaries of haute parfumerie while preserving the brand’s artistic integrity

🌍 Nespresso – Pioneered the Vertuo ecosystem, seamlessly blending innovation with the ritual of coffee craftsmanship

💡 L’Oréal – Curated and executed high-impact product innovations, reinforcing the brand’s position in professional beauty


I am now looking for a new challenge where I can merge heritage, craftsmanship, and strategic vision to shape the future of luxury brands.


📩 Open to new opportunities & collaborations
Werkervaring
  • AMOUAGE SULTANATE OF OMAN (Remote
    Global Brand Development Director
    januari 2023 - Vandaag (2 jaren en 6 maanden)
    Spearheading some of Amouage's most ambitious and transformative projects, including The Essences—a groundbreaking fragrance collection that redefines the boundaries of high perfumery—and the luxury body care development, elevating the brand's offerings to new heights of sophistication. Played a pivotal role in the brand's largest-ever launch, the final chapter of the Odyssey Collection, which became one of the most successful fragrances releases in Amouage's history. I continue to shape the future of the brand by integrating innovation, sustainability, and consumer-centric strategies to maintain Amouage's prestigious position in the luxury market.
  • NESPRESSO BELUX
    B2C Marketing Manager, Brand Manager
    januari 2011 - januari 2022 (11 jaren)
    Coffee Ambassador, Portfolio Manager Coffee, Machines, Acc Media & PR Category management Build the full B2C & B2B department – coaching & development plan
  • Nespresso Benelux
    B2C Marketing Manager, Brand Manager
    januari 2011 - januari 2022 (11 jaren)
    Media & PR), Category Management Directed Nespresso's B2C and B2B marketing strategies, expanding the brand's presence in both consumer and corporate markets. Built and led a high-performing team to manage and grow the portfolio across coffee, machines, accessories, media, and PR. Led innovative campaigns that positioned Nespresso as a leader in sustainability and luxury coffee experiences. Played a key role in the launch of several flagship products, including the Vertuo machine, and the development of strategic initiatives that drove significant revenue growth. Championed the B2B sector by creating the company's first comprehensive route-to-market strategy for corporate clients.
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