Omschrijving

With more than 15 years of international experience across Richemont and LVMH maisons,

including Montblanc and Dior, I have built a career driving commercial growth, elevating

boutique performance, and strengthening VIP client engagement across diverse luxury markets.

Throughout my career, I have led retail performance strategies across multi-market networks,

delivering measurable growth in revenue, client loyalty, and lifetime value. At Montblanc, I

supported performance across 80 boutiques and 450 points of sale, implementing leadership

development and clienteling strategies that strengthened boutique profitability and enhanced

team brand engagement, desirability. driven I specialise performance.

integrity insights in My and aligning and to experience cross-cultural enhance elevating retail WD

conversion, execution the spans team luxury leadership, global with strengthen client brand flagship experience.

enabling strategy, client environments, loyalty, leveraging me to deliver and CRM reinforce high-net-worth results intelligence long-term while protecting

and clientele

brand

data-

I am particularly motivated by opportunities to elevate client experience, develop high-

performing teams, and drive sustainable growth within prestigious maisons. With international

mobility and experience across Europe, the Middle East, and emerging markets, I bring a global

perspective and a deep understanding of luxury clientele expectations. I am especially drawn to

organisations committed to excellence in client experience, brand heritage, and enduring client

relationships.

I would welcome the opportunity to discuss how my experience and leadership approach can

contribute to your organisation’s continued success.

Branche-expertise

Talen

Engels
Tweetalig / moedertaal
Frans
Basiskennis
Arabisch
Tweetalig / moedertaal

Voorkeuren voor werkplek

Kan op locatie werken

Brussels (tot 50km)

Residential Management Company
Commercial Consultant & Independent Sales and Marketing Advisor
VERENIGINGEN & VAKBONDEN
januari 2020 - januari 2025 (5 jaren)
Switzerland
Led process optimization initiatives to improve operational efficiency and profitability. Developed analytical tools and partnered with executives to refine scalable performance models. Thought Leadership & Industry Presence Delivered executive-level sales & marketing training programs focused on sales leadership, brand equity, and customer lifetime value. Founded and hosted a podcast on premium sales strategy and long-term client relationship management.
Sales Effeciency Commercial
Montblanc
Regional Training Manager
LUXEGOEDEREN
januari 2017 - januari 2020 (3 jaren)
Dubai - United Arab Emirates
Directed retail performance strategy across 80 luxury boutiques and 450 POS, aligning execution with regional commercial targets. Delivered client-centric training initiatives across 40+ international markets. Drove 25% regional performance growth through structured coaching and leadership development. Integrated CRM and clienteling best practices across boutique networks. Ensured operational consistency aligned with premium brand standards. Supported Black & White Week commercial activation, increasing VIP participation and event-driven sales performance.
Commercial Training Sales Clientelling Effeciency
Montblanc
Regional Sales Trainer/ VIP Sales Specialist
LUXEGOEDEREN
januari 2011 - januari 2017 (6 jaren)
Dubai, Verenigde Arabische Emiraten
Directed retail performance strategy across 80 boutiques & 450 POS
Delivered training strategy across 40+ international markets
Drove regional performance growth through leadership coaching & capability development
Integrated CRM & clienteling practices to strengthen loyalty and repeat purchasing
Led VIP High Artistry selling initiatives & private client activations
Developed VIP recruitment & collector upgrade strategies
Implemented event-based selling strategies to maximise conversion & client relationships
Sales Training Clientelling High Artistery Commercial

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Bachelor'sDegreeinAccounting
2004
Bachelor'sDegreeinAccounting
WatchEssentialandSpecialist Certifications–Foundation
HauteHorlogerie,Switzerland
2018
WatchEssentialandSpecialist Certifications–Foundation

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