Over Maral
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Tweetalig / moedertaal
Engels
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Nederlands
Beperkte professionele capaciteit
Werkervaring
- Victoria AgencyOwner & Managing Directorjanuari 2024 - Vandaag (2 jaren en 5 maanden)Do you have a product to launch, a packaging to rethink, or a team that needs reinforcement? I work as an operational extension of your marketing team — without the constraints of a full-time hire.With over 20 years of experience in marketing and communications, I built my expertise in demanding environments: 10 years at L'Oréal, where I developed a deep understanding of the highest standards in product marketing and the beauty industry, followed by 10 years at Atenor, an international real estate developer, where I led large-scale communication strategies across multiple markets.Through Victoria Agency, I now work across a wide range of sectors — lifestyle, tech, food, chocolate, jewellery, beauty and more — bringing a cross-industry perspective that sparks fresh thinking on every new project.My approach covers the full product lifecycle: strategy, development, packaging, launch and go-to-market execution. What sets me apart: I don’t work alone. Behind me, a team of graphic designers and digital experts is directly accessible — so you deal with one point of contact, not a dozen different suppliers.What you gain:— Strategic AND operational expertise, from concept to launch— An integrated creative and digital team, responsive and ready— Flexibility: short, medium or long-term engagements, tailored to your needs— One single point of contact across marketing, design and digitalI am particularly experienced in product launches, packaging redesign, brand strategy and supporting in-house teams during growth or transition phases.Let’s talk about your project.
- AtenorInternational Marketing & Communication Directorseptember 2020 - januari 2024 (3 jaren en 4 maanden)(covering 10 countries)Internationalization of activities, concentration on corporate communication strategy, digital marketing, internal / external communication, corporate sustainability policy development and events management.
- AtenorMarketing & Communication Directorseptember 2014 - januari 2020 (5 jaren en 4 maanden)(covering 10 countries)Communication strategy, Marketing strategy (development, implementaion and following up), both at the corporate and project level, internal and external events
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Opleidingen
- Digital Strategy ProgramVlerick Business School2017Digital Strategy Program
- Executive Master in Marketing & AdvertisingSolvay Business School (SBS)2005Executive Master in Marketing & Advertising