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Laurence WilmetLW

Laurence Wilmet

Customer Experience / Design Thinking / Creativity

€ 850/dag
Auderghem, BE
15+ jaar

Gemiddelde responstijd: 1 uur

Over Laurence

Hi! I’m Laurence Wilmet

I can help you to engage and increase satisfaction and loyalty of your two most valueable resources : your customers and your collaborators.

⚡ In my toolbox
An extensive experience as a leader in marketing, digital and customer experience within large companies (Wanadoo, Orange, Worldline), a passion for people and coaching, supported by a lot of energy, enthousiam and creative thinking.

⚡ Type of missions
Workshop facilitation, Management consulting and team coaching (adoption of new working methods to boost agility, customer-centricity and digital mindset).

⚡Domains
- Customer Insights & Discovery (Persona, Empathy Map, User Interviews, Focus group animation...)
- Customer experience design and improvement
- Customer Engagement and relationship management : Definition or improvement of lifecycle campaigns from acquisition to recommendation, Automated campaigns journeys, Guidance on tools and data to support strategy, Performance monitoring and recommendations for improvement
- Loyalty Strategy and loyaty programs
- Innovation : design sprint and design thinking

⚡ Tools & Methodologies
Business Model Canvas/Value Proposition Canvas - Design Sprint - Design Thinking.

⚡Certifications
Design Thinking, NCA Practionner from Institure of Neurocgnitivism, PSMI : Certified Scrum Master, Inbound Marketing, Google Paid Ads

Let's get in touch!


  • Frans

    Tweetalig / moedertaal

  • Engels

    Vloeiend

  • Nederlands

    Vloeiend

Kan op locatie werken
Auderghem (tot 50km), Namur (tot 50km), Mons (tot 50km), Liège (tot 50km), Louvain (tot 50km)

Werkervaring

  • KINGCUSTOMER
    Owner
    CONSULTANCY & AUDITING
    november 2020 - Vandaag (5 jaren en 7 maanden)
    Brussels, Brussels Region, Belgium
    Workshops, Trainings & coaching to boost customer-centricity, support business growth and increase customer engagement and loyalty.
    www.king-c.be
    Clients : ACTITO, Orange Maroc, Orange Money Maroc, Société Wallone du Crédit Social, ...
    Facilitation d'ateliers workshop marketing automation Customer Relationship Management (CRM) Customer Experience Innovation Customer Insight value proposition design
  • StartLab.Brussels
    Business Coach & Trainer / Freelance
    CONSULTANCY & AUDITING
    maart 2023 - mei 2025 (2 jaren en 2 maanden)
    Bruxelles, België
    - Conducting workshops in both French and English to assist startups in gaining a deeper understanding of their customer needs. The goal is to help them formulate a robust value proposition that sets them apart in the market.
    - Used methods : customer interviews, Value Proposition Canvas, Business Model Canvas
    - About 100 startups coached
    Value Proposition Canvas Value Proposition Design Business Model Canvas Customer Insight interviews utilisateurs
  • Google Digital Atelier
    Freelance trainer & Coach / Digital Marketing
    CONSULTANCY & AUDITING
    mei 2022 - Vandaag (4 jaren en 1 maand)
    Bruxelles, België
    - Training in digital marketing : Strategy, SEO, SEA, Google Analytics, E-mailing, E-commerce, Social Media...
    - Coaching of start-ups to define and implement their digital marketing strategy
    Stratégie marketing digital SEO SEA Email marketing

Aanbevelingen

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Opleidingen

  • DSA Marketing
    CIFEM / Ichec Entreprise
    1998
  • NCA Practitioner
    Institute of NeuroCognitivism
    2020
    Neurocognitive and Behavioral Approach fundamentals to help - Identify sources of motivation and self-accomplishement - Cultivate adaptative intelligence to tackle complex, difficult situations without stress - Managing emotions (own and the ones of others) to enable a better communication and collaboration

Diploma's

Vaardigheden (62)

Categorieën