Eva Kristovska

Lead go-to-market and sales operations for a mobility SaaS platform expanding across Europe. Build and manage a qualified pipeline of Tiered operators, securing multi-year commercial contracts. Implement CRM standards and cadence to improve forecast accuracy and reduce sales cycle time. Align pricing models, compliance frameworks, and product scope with operator and regulatory requirements. Drive market penetration and sustainable growth through strategic partnerships and disciplined commercial execution.

Directed global sales strategy for YOT LTD's B2B IT distribution business, managing the FUSE marketplace across EMEA. Designed and executed multi-channel revenue strategies that expanded the customer base and improved conversion by over 30%. Created and launched tiered Partner Program as well as Referral Program for partners Built in-house CRM to replace PipeDrive improved forecast accuracy and sales cycle efficiency and integrated with logistics Built and mentored a high-performing sales team aligned with KPIs and long-term business objectives. Partnered with marketing and Operations teams to refine lead generation and conversion processes. Worked on and negotiated major projects with partners on hardware and connectivity for maximum profitability.

Rebuilt and documented end-to-end sales processes, introducing CRM automation and SLAs to increase efficiencyanddatavisibility. Designed and maintained a Monthly Metric Workbook for leadership, summarizing key performance indicatorsacrossdepartments. Owned sales metrics and forecasting, including pipeline health, conversion ratios, funnel leakage, and speed-to-leadperformance. Created and standardized reporting dashboards to support data-driven decision-making and strategic planning. Partnered with Operations leadership to align sales systems and continuously evaluate new tools and technologiesforadoption. Mitigatedoperationalandcontractualrisksbyensuringcomplianceawarenessacrosssalesteams. Reviewedandoptimisedcommissionstructurestodrivemotivationandaccountability. Acted as a mentorand coach within the sales organisation, fostering collaboration and consistent process adoption.