Senior Advisor to CEO's & Partners of FinTech Start up's and SME's
Work together on programme, marketing and products plans, to accelerate "go to market" and customer recruitment (B2B and B2C).
Set up a professional organisation able to serve customers efficiently at a larger scale.
My goal is to help fellow entrepreneurs to create conditions for a very significant and fast take off, to gain focus and velocity, when most forces in their day2day life seem only about distraction and losing speed :-)
I am also very keen on competition and technology dynamics, as a threat or opportunity.
Starting point is most of the time to (re) define with client a clear, ambitious, but reachable, strategic target for its company.
I prefer failing to achieve a very ambitious goal, rather than achieving a very small one.
From this, clarify steps, identify market dynamics and risks together and build a strong enough operational business plan/Launch programme.
I am always happy to work on improvement of customer experience, Customer experience excellence is for me the best marketing tool, and it usually means being more lean as well.
I do love when excellence creates buzz and supports business offers.
I do not like advertising, I like products and services to be bought, not sold, just because they are useful, great and fun( when can be...).
Acting mainly as a strategic business advisor, I could also help organizing documentation and meetings with investors when necessary.
I would be happy to share my contacts whenever they can prove useful to your business.