- The Money Mom (social impact startup)Co-FounderONDERWIJS & E-LEARNINGjanuari 2024 - Vandaag (1 jaar en 5 maanden)Brussel, BelgiëGeef je medewerkers een loonsverhoging zonder hun salaris te verhogen.Financiële fitheid & stressreductie op de werkvloer.
- Optimize For HappinessFounder and Consultant | Digital & Marketing TransformationCONSULTANCY & AUDITINGjanuari 2017 - Vandaag (8 jaren en 5 maanden)Brussels, BelgiumA boutique consultancy dedicated to helping companies create exceptional customer experiences and drive meaningful results.We specialize in making your offers stand out, enhancing online visibility, and building customer trust.Our expertise spans industries and has delivered success for clients like:
- Syllab.ai (BE+FR): Revolutionizing AI translation tech.
- Insurgate (BE+FR): Transforming insurance distribution software.
- SMC (BE - GOV): Elevating public services (Consumentenombudsdienst).
- Kaya Ecopreneurs (BE): Empowering sustainable entrepreneurship.
Our ApproachWe use proven strategies to uncover customer insights, shape compelling offers, and ensure measurable success:- Go-to-Market Planning: Launching offers that resonate.
- Customer Research: Deep dives into audience needs and behavior.
- OKR and Goal Setting: Aligning teams with clear, actionable objectives.
- Offer Design: Crafting solutions that captivate and convert.
Let’s work together to optimize your impact and create happy, loyal customers. - Lean MarielienFreelance Team Lead and Project Manager driving cross-functional collaboration, delivering complex digital projects, and aligning teams to achieve impactful results in tech, SaaS, and B2B2C industries.CONSULTANCY & AUDITINGjanuari 2017 - Vandaag (8 jaren en 5 maanden)Brussel, België● Digital Marketing Manager at Mediagenix, Brussels - 04/2024 to 10/2024:Restoring relationship between client and agency, establish team motivation and achieve constructive way of working together, all the while organising the digital marketing activities.● Product Marketing Lead at Goshaba, Paris - 03/2022 to 07/2023:Set up an entire Product Marketing strategy and team from scratch, managing a transversal team of 6 individuals to clarify the digital marketing offers and increase visibility across all platforms.● Digital Experience Strategist at Springbok Agency, Mechelen - 08/2021 to 02/2022:Research, mapping, ecosystem design and strategy for clients such as Nissan, Bridgestone, Athlon and Daikin.● Head of Digital Marketing at Teamleader - 02/2021 to 05/2021:Managed a team of 5 responsible for all digital marketing: paid media, SEA, SEO, content, CRO, digital platforms.● Digital Project Manager at D'Ieteren - 08/2020 to 02/2021:Digital Strategy and mapping of the Customer Journey flows across the digital platforms developed for the online Brussels Motor Show 2021.● Digital Project Lead at AG Insurance (Yongo), Brussels - 02/2020 to 07/2020:Introduced a 6-month roadmap and action plan as well as led the multidisciplinary team of product owners, copywriters, webmasters, designers, analysts and digital marketers resulting in a clearer process and more goal-oriented approach.● Digital Campaign Manager at Mazda, Willebroek - 01/2019 to 11/2019:Led the launch of the very first e-commerce module on Mazda.be, led digital campaign launch of the All-New Mazda 3 as well as the All-New Mazda CX-30 (paid media, seo, sea, ...) Increased engagement by 8x thanks to strategic email sequences.● Marketing Consultant at ING, Brussels - 06/2018 to 09/2018:My Go To Market method was used to identify the bottlenecks between the "assisted channels squad" and the branches.● Account Manager at HarteHanks agency for BMW, Bornem - 11/2017 to 05/2018
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful BusinessesThe Lean Startup2018How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- Bachelor of Arts in CommunicationArtevelde Hogeschool Gent2006Bachelor after bachelor, Communication, Public Relations and Events
- Bachelor of Arts in CommunicationArtevelde Hogeschool Gent2005Bachelor, Communication, Journalism
- ASO, Latin-modern languagesSint-Franciscus2001ASO, Latin-modern languages