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Met Malt heb je toegang tot de beste freelance consultants voor jouw opdrachten. Neem contact op met Marielien om te vertellen waaraan je behoefte hebt of zoek andere profielen op Malt.

Marielien Titeux Go To Market | Digital Strategy | Team Lead MT

Marielien Titeux

Go To Market | Digital Strategy | Team Lead
  • Voorgesteld tarief
    € 790 / dag
  • Werkervaring15+ jaar
  • Antwoordpercentage100%
  • Antwoordtijd1 uur
De opdracht kan alleen van start gaan nadat je de offerte van Marielien hebt geaccepteerd.
Locatie en reizen
Locatie
Brussel, België
Kan bij je op kantoor werken in
  • Brussel en omstreken (tot 50 km)
  • Gent en omstreken (tot 50 km)
  • Antwerpen en omstreken (tot 50 km)
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Sector-expertise
Marielien in het kort
I am an experienced Go-to-Market and Digital Experience Leader with over 15 years of experience, active in developing and executing digital strategies and initiatives.

With a proven track record in B2B2C sectors, I work with companies to increase their visibility and customer satisfaction.

My focus is on creating innovative solutions that address complex problems and put customers first.

As a multilingual professional (NL/FR/EN), I offer not only strategic insight, but also hands-on experience in building and leading teams and strengthening customer relationships.
Werkervaring
  • The Money Mom (social impact startup)
    Co-Founder
    ONDERWIJS & E-LEARNING
    januari 2024 - Vandaag (1 jaar en 5 maanden)
    Brussel, België
    Geef je medewerkers een loonsverhoging zonder hun salaris te verhogen.
    Financiële fitheid & stressreductie op de werkvloer.
  • Optimize For Happiness
    Founder and Consultant | Digital & Marketing Transformation
    CONSULTANCY & AUDITING
    januari 2017 - Vandaag (8 jaren en 5 maanden)
    Brussels, Belgium
    A boutique consultancy dedicated to helping companies create exceptional customer experiences and drive meaningful results.

    We specialize in making your offers stand out, enhancing online visibility, and building customer trust.

    Our expertise spans industries and has delivered success for clients like:

    • Syllab.ai (BE+FR): Revolutionizing AI translation tech.
    • Insurgate (BE+FR): Transforming insurance distribution software.
    • SMC (BE - GOV): Elevating public services (Consumentenombudsdienst).
    • Kaya Ecopreneurs (BE): Empowering sustainable entrepreneurship.

    Our Approach
    We use proven strategies to uncover customer insights, shape compelling offers, and ensure measurable success:
    • Go-to-Market Planning: Launching offers that resonate.
    • Customer Research: Deep dives into audience needs and behavior.
    • OKR and Goal Setting: Aligning teams with clear, actionable objectives.
    • Offer Design: Crafting solutions that captivate and convert.

    Let’s work together to optimize your impact and create happy, loyal customers.
    Go-to-market strategie (GTM) Customer Journey Customer Research Market Research Strategische Planning Brand Strategy Project Planning strategisch advies Marketing strategie Product Marketing Sales Enablement
  • Lean Marielien
    Freelance Team Lead and Project Manager driving cross-functional collaboration, delivering complex digital projects, and aligning teams to achieve impactful results in tech, SaaS, and B2B2C industries.
    CONSULTANCY & AUDITING
    januari 2017 - Vandaag (8 jaren en 5 maanden)
    Brussel, België
    ● Digital Marketing Manager at Mediagenix, Brussels - 04/2024 to 10/2024:

    Restoring relationship between client and agency, establish team motivation and achieve constructive way of working together, all the while organising the digital marketing activities.

    ● Product Marketing Lead at Goshaba, Paris - 03/2022 to 07/2023:

    Set up an entire Product Marketing strategy and team from scratch, managing a transversal team of 6 individuals to clarify the digital marketing offers and increase visibility across all platforms.

    ● Digital Experience Strategist at Springbok Agency, Mechelen - 08/2021 to 02/2022:

    Research, mapping, ecosystem design and strategy for clients such as Nissan, Bridgestone, Athlon and Daikin.

    ● Head of Digital Marketing at Teamleader - 02/2021 to 05/2021:

    Managed a team of 5 responsible for all digital marketing: paid media, SEA, SEO, content, CRO, digital platforms.

    ● Digital Project Manager at D'Ieteren - 08/2020 to 02/2021:

    Digital Strategy and mapping of the Customer Journey flows across the digital platforms developed for the online Brussels Motor Show 2021.

    ● Digital Project Lead at AG Insurance (Yongo), Brussels - 02/2020 to 07/2020:

    Introduced a 6-month roadmap and action plan as well as led the multidisciplinary team of product owners, copywriters, webmasters, designers, analysts and digital marketers resulting in a clearer process and more goal-oriented approach.

    ● Digital Campaign Manager at Mazda, Willebroek - 01/2019 to 11/2019:

    Led the launch of the very first e-commerce module on Mazda.be, led digital campaign launch of the All-New Mazda 3 as well as the All-New Mazda CX-30 (paid media, seo, sea, ...) Increased engagement by 8x thanks to strategic email sequences.

    ● Marketing Consultant at ING, Brussels - 06/2018 to 09/2018:

    My Go To Market method was used to identify the bottlenecks between the "assisted channels squad" and the branches.

    ● Account Manager at HarteHanks agency for BMW, Bornem - 11/2017 to 05/2018
    Digital Marketing Digital Marketing Campaign Marketing Campaign Content Marketing E-mail Marketing Sociale Media Online Marketing Search Engine Optimization (SEO) Google Search Console Paid media Team Leadership & Motivation Team coaching Motivation Multilingual services
Externe aanbevelingen
Opleidingen
  • How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
    The Lean Startup
    2018
    How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
  • Bachelor of Arts in Communication
    Artevelde Hogeschool Gent
    2006
    Bachelor after bachelor, Communication, Public Relations and Events
  • Bachelor of Arts in Communication
    Artevelde Hogeschool Gent
    2005
    Bachelor, Communication, Journalism
  • ASO, Latin-modern languages
    Sint-Franciscus
    2001
    ASO, Latin-modern languages