Maite Van Den Eynde

• Project Description: I founded l'AppArt to provide immersive, accessible contemporary art and a platform for emerging artists. In empty living spaces, I create environments that blend art and furniture, aiming to help visitors envision how art can enhance their homes.

• Key Responsibilities: Conceived and executed the vision and mission of l'AppArt, curating immersive experiences. Led all aspects from strategic visions to gallery operations, from artists curation, space design, operations, logistics, finance and sales. Drove marketing and communication strategies, establishing a strong social media presence to engage and expand the brand awareness to the identified audience. Built and nurtured partnerships with artists, external collaborators, and stakeholders to scale and promote the gallery's growth.

• Key Achievements: Successfully organized 5 editions, curating the work of 15+ emerging artists and attracting diverse audiences, solidifying the gallery's reputation as a hub for accessible contemporary art. Drove Instagram growth, boosting engagement and brand visibility while fostering a vibrant online community around the gallery. Gained key entrepreneurial skills, including strategic planning, budget management, and customer experience, while balancing creativity with business acumen to ensure profitability and long-term success.

• Reporting line: Direct report to the Head of Marketing, Specialized Nutrition Unit (Level 3)

• Key responsibilities: Spearheaded strategic planning and project management for the entire Adult Healthcare portfolio, driving business growth through collaboration with cross-functional teams and key external partners. Managed a budget of €250K, optimizing resource allocation to maximize operational efficiency and business impact. Previously, as Brand Manager (Level 5), led the strategy for 30% of the portfolio, leveraging market insights to refine brand positioning and communication towards HCP & patients, ensuring alignment with sales and marketing objectives.

• Key achievements: Orchestrated a portfolio rationalization and led a successful cross-channel pricing strategy to mitigate financial disruptions caused by COVID-19 and the geopolitical instability in Ukraine. Launched two innovative nutritional medical solutions, delivering a 5% increase in net sales, significantly enhancing Nutricia's competitive edge in a challenging market landscape.

• Reporting line: Direct report to the Marketing Director (Level 2)

• Key responsibilities: Led the integration and launch of monitoring sensors into diabetes care, focusing on non-invasive patient care solutions. Managed cross-functional teams and worked with global stakeholders to develop marketing strategies, ensuring leadership in the evolving diabetes tech space. Monitored market performance, competitors, and consumer insights to drive data-based decisions, collaborating with sales teams for strong product positioning.

• Key achievements: Successfully launched groundbreaking diabetes technologies, positioning the brand as a leader in digital care. Secured a €1.3M reimbursement from INAMI/RIZIV, expanding market access. Made strategic decisions that solidified the brand's leadership in the competitive, tech-driven diabetes market.