Vaardigheden (16)
User Experience Design
User Research
User Testing
Wireframing
Workshops
Sector-expertise
Laura in het kort
As a product strategist, I'm responsible for:
- Supporting the creation of existing and new value propositions
- Driving different methods of research to understand needs & reframe problems as opportunities
- Preparing and facilitating workshops
- Creating personas, user journeys, service blueprints, ...
- Designing the end-to-end journey of our insurance products
- Analyzing data to challenge and improve existing products
- Developing business cases that support new opportunity areasAs a product strategist, I'm responsible for: - Supporting the creation of existing and new value propositions - Driving different methods of research to understand needs & reframe problems as opportunities - Preparing and facilitating workshops - Creating personas, user journeys, service blueprints, ... - Designing the end-to-end journey of our insurance products - Analyzing data to challenge and improve existing products - Developing business cases that support new opportunity areas
Vaardigheden: Design thinking · UX-onderzoek · User testing · User experience design · Wireframing · ui
Werkervaring
- BelfiusService & product designerBANKEN & VERZEKERINGENjanuari 2024 - Vandaag (1 jaar en 6 maanden)I'm part of the Belfius digital team where we I mainly fous on the mobile app and Belfius web platform.
- Bank Degroof PetercamProduct Design LeadBANKEN & VERZEKERINGENjanuari 2023 - mei 2023 (5 maanden)As the Product Design Lead, I was responsible for:- Creating a user research test plan approach- Conducting user research and testing- Creating a design planning for the designers of the team- Coaching UI designers
- Corona Direct VerzekeringenUX Product ManagerBANKEN & VERZEKERINGENmei 2021 - december 2022 (1 jaar en 7 maanden)Brussel, BelgiëAs a product strategist, I'm responsible for:- Supporting the creation of existing and new value propositions- Driving different methods of research to understand needs & reframe problems as opportunities- Preparing and facilitating workshops- Creating personas, user journeys, service blueprints, ...- Designing the end-to-end journey of our insurance products- Analyzing data to challenge and improve existing products- Developing business cases that support new opportunity areas
Externe aanbevelingen
Opleidingen
- Bachelor interactive multimedia design, interactive multimedia design & developmentThomas More-hogeschool2016Bachelor interactive multimedia design, interactive multimedia design & development
- Sociale technische wetenschappen, Sociale technischeSint Angela Instituut2011Sociale technische wetenschappen, Sociale technische