Vaardigheden
Topvaardigheden
Communication strategy
Start-up
Marketing
B2B Marketing
B2B Messaging
Extra vaardigheden (11)
Hubspot
Marketo
Contentful
Content
Mighty Networks
Sector-expertise
Laura in het kort
With over 15 years of B2B marketing and communication experience, I specialise in helping foodtech, agtech, and sustainability-focused scale-ups accelerate growth through strategic marketing, brand positioning, and investor and partner communications. I’ve led marketing functions, advised startups and corporates across Europe, and supported commercialisation and perception-shift strategies in complex, regulated industries. Whether acting as a strategic advisor, interim CMO, or hands-on mentor, I bring sharp insight, clarity, and practical support to help businesses scale with confidence.
Werkervaring
- EIT FOOD RisingFoodStars (Contract)Marketing Managernovember 2023 - Vandaag (1 jaar en 8 maanden)• Strategic Marketing consultant to scaleups in the AgriFoodTech space• Delivering support, coaching, advice and mentorship• Developing training plans and workshops for startups and scaleups• Developing the marketing and communications strategy, planning and execution for the EIT Food RisingFoodStars brand• Working with third parties to effectively execute campaigns
- EMEA – Amcor (Contract)Marketing and Communications Senior Managerjuli 2018 - juni 2024 (5 jaren en 11 maanden)• Led transformative marketing campaigns that increased market share and customer engagement across European markets.• Collaborated with senior executives to refine messaging and align marketing strategies with business objectives.• Managed brand awareness strategies, created engaging press materials (PR kits, Press Releases and fostered relationships with leading PR agencies)• Executed impactful communication campaigns that drive customer satisfaction and employee engagement.• Experienced in crisis communication, overseeing content production, and ensuring all communications are consistent with the Amcor's tone and messaging.• Championed sustainability initiatives, integrating eco-friendly messages into product marketing that positioned the company as a leader in more sustainable practices.
- Fabrick MarketingStrategy and Operations Directormaart 2016 - juli 2018 (2 jaren en 4 maanden)• Oversaw marketing strategies and operations for over 40 clients, enhancing their market position and brand recognition.• Developed and executed a comprehensive digital transformation strategy that improved client engagement and operational efficiency.• Led a team of 20+ professionals, fostering a culture of innovation and continuous improvement in marketing practices.
Externe aanbevelingen
Opleidingen
- Bachelor of Arts in American StudiesUniversity of NorthamptonBA HONS, American Studies