Jana Cleuren

As a guest lecturer at Maastricht University, I guide MBA students in applying critical thinking to real-world marketing challenges. Through case studies and hands-on project work, I help them develop a structured, analytical approach to problem-solving in their role as project consultants

Strategic Projects & Coordination

Organizing corporate events such as a large-scale blood donation drive, Dealer Momentum, and an Incentive Trip.

PR support for CEOs (copywriting, LinkedIn coaching, speeches, interviews).

Developing employer branding strategies and video content.

Managing SEA/SEO strategies and media & content planning.

Conducting and analyzing mystery shopping and surveys.

Campaign analysis focusing on CTR, conversion rates, and ROI.

Creating innovative concepts.

Creative Projects & Storytelling

Storytelling and copywriting for internal and external campaigns.

Designing and editing (motion) visuals.

Coordinating brand activation campaigns, such as MINI’s claw machine activation and AI-driven keynotes.

IT & Administrative Support

Website updates, application testing, and defect management.

Coordination with the development team in Munich.

Managing legal disclaimers and supplier relationships.

Budget management and distribution of marketing materials.

Efficient use of AI tools.

Social Initiatives & Team Culture

Mentorship and guidance for young colleagues.

Strengthening team culture through informal events, brainstorms, and humor.

Content marketeer:

- (Live) coverage of sport events for different Social Media Channels:

Facebook, Instagram and TikTok.