Leading the massive redesign of the website free.fr for a massive product launch.
Responsible for :
•Copywriting - Vamping up the wording to impact thanks to strong taglines, catchy headlines, great pitch that unveils the whole benefit of each features.
•Tracking - Planning and technical setup via Google Tag Manager.
•CRO & Web Analytics - Optimizing Conversion Rate and pricing plans (using Matomo, one of the most powerful open web analytics platform)
•SEO - Getting insights, boosting ranking of our React.JS website on revelant keywords to get high quality traffic, local SEO Optimization for our retail stores.
•Agile project management - Creating and managing developers team, product roadmap planning, features prioritization, users stories.
•Web to Store - Drive leads in-store thanks to specific landing pages including a map (under Open Street Map) and appointment schedule.
Working closely with the executive team, Freebox R&D team, I.T. Department and all partners such as Devialet, Netflix, Amazon Alexa and so on.
Also leading diversity initiatives about marketing strategy across the company like branding, product range naming, visual identity.
Head of a small and agile team, I aimed to enlarge Prizm's global user base alongside the growth of the brand. I executed relevant growth opportunities by defining and driving marketing strategies at scale, experimenting with new acquisition channels, leveraging creative tactics as viral loops, building solid partnerships. Achievements:
•Leading the pivot for the new MVP of Prizm, finally working with thousand of web radios as unique musical source, thanks to a smoke test and successful experiments such as robust A/B price testing to find the product-market fit.
•Jumpstarting a cost-effective traction for the worldwide launch of the new version of Prizm, available on our website and Amazon.com. In only 2 months, I reached a significant and positive signal of ROI with both reduction of CPA (divided by 2!) and strong increase of sales (+25%) thanks to relevant activations and bid optimisations on multi-channel campaigns.
•Identifying representative buyer personas by using quantitative methods such as statistical procedures like PCA/Factor Analysis and a cluster analysis, paired with qualitative tests to find deep insights and scale demand generation.
•Improving online conversion rate with a structured approach of web analytics to extract strong insights and optimize.
Responsible for the online marketing strategy for our startup, Prizm, which created the first intelligent audio player, from activation to conversion.
•SEM Running and monitoring multi-channel campaigns with a test & learn process.
•Web analytics & Tracking management - Setting up the tracking system of the website (event tracking, popup tracking, Google Analytics Enhanced Ecommerce) and of all marketing campaigns.
•CRM & email automation -Develop the database structure to stock information about our users and buyers in order to send personalized, relevant and automated emails.
•Ecommerce - Design-thinking of the conversion tunnel for a mono-product startup, to support a quickly growing direct sales business (B2C)
At Re-Mind, one of the best performance agency in France I participated in driving several digital strategies and selecting the most efficient online marketing channels to reach specific business objectives for several brands such as Micromania, OuiCar or Myfox.