Damien Triguel

digital marketing specialist

Paris, France

  • 48.8546
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Rejoignez la communauté Malt pour découvrir le profil complet de Damien Triguel

Découvrez ce que recherche Damien

Déplacement
Effectue ses missions exclusivement en télétravail
Compétences
Recherche des missions en Web analytics, Conversion Rate Optimization, Google AdWords, A/B testing, Traffic Management

Damien en quelques mots

Hi !
Je suis Damien, un marketing specialist qui travaille depuis 5 ans sur des problématiques variées en digital/growth/product marketing.
J'ai d'abord été en charge de l'optimisation paid media pour plusieurs comptes au sein d'une des meilleurs agences performances - Re-Mind Phd. Très attiré par l'univers startup, j'ai ensuite évolué pendant 3 ans chez Prizm, une startup audio française, en tant que Digital Marketing Manager puis Head of Marketing, à la recherche de son positionnement et sa traction sur un marché très rigide.
À partir de Septembre 2018, j'ai évolué comme Web Product Owner chez Free, en charge de la refonte totale du site et tunnel de conversion dans le contexte de lancement de ces nouvelles offres, Freebox One et Delta.
Durant ces riches expériences, j'ai été confronté à des missions variées et des challenges souvent complexes. Je vous invite à découvrir quelques unes de mes core-skill ci-dessous et mes recommandations accessibles depuis mon profil Linkedin.
• Web Analytics - Approche structurée de la web analytics et de l’A/B testing, pour extraire des insights forts et optimiser le taux de conversion.
• Tag management - Mise en place de l’ensemble du tracking system sur site via GTM (event tracking, popup tracking, Google Analytics Enhanced Ecommerce) et tracking des campagnes marketing.
• SEM - Amélioration des performances de campagnes multi-leviers via un test & learn process. (Facebook ADS, Twitter ADS, Google Adwords, Google Display Network, Google Shopping...)
• SEO - Augmentation du ranking sur des mots clés pertinents, Local SEO, On-page/Off-page.
• Agile project management - Management d'une équipe de développeurs, product roadmap, features prioritization.. (Scrum)
• Copywriting - Naming produit, taglines, storytelling, mise en avant des benefits produit.
Je serais ravi de vous accompagner dans vos missions. Je me tiens disponible pour en discuter.
Let's connect :)

Portfolio

Portfolio uniquement accessible aux membres

Expériences

septembre 2018 - mai 2019 | Paris, France

Télécommunications

Iliad / Free

Web Product Owner

Leading the massive redesign of the website free.fr for a massive product launch.
Responsible for :
•Copywriting - Vamping up the wording to impact thanks to strong taglines, catchy headlines, great pitch that unveils the whole benefit of each features.
•Tracking - Planning and technical setup via Google Tag Manager.
•CRO & Web Analytics - Optimizing Conversion Rate and pricing plans (using Matomo, one of the most powerful open web analytics platform)
•SEO - Getting insights, boosting ranking of our React.JS website on revelant keywords to get high quality traffic, local SEO Optimization for our retail stores.
•Agile project management - Creating and managing developers team, product roadmap planning, features prioritization, users stories.
•Web to Store - Drive leads in-store thanks to specific landing pages including a map (under Open Street Map) and appointment schedule.
Working closely with the executive team, Freebox R&D team, I.T. Department and all partners such as Devialet, Netflix, Amazon Alexa and so on.
Also leading diversity initiatives about marketing strategy across the company like branding, product range naming, visual identity.
avril 2018 - septembre 2018 | Paris, France

High tech

Prizm

Head of Marketing & Growth

Head of a small and agile team, I aimed to enlarge Prizm's global user base alongside the growth of the brand. I executed relevant growth opportunities by defining and driving marketing strategies at scale, experimenting with new acquisition channels, leveraging creative tactics as viral loops, building solid partnerships. Achievements:
•Leading the pivot for the new MVP of Prizm, finally working with thousand of web radios as unique musical source, thanks to a smoke test and successful experiments such as robust A/B price testing to find the product-market fit.
•Jumpstarting a cost-effective traction for the worldwide launch of the new version of Prizm, available on our website and Amazon.com. In only 2 months, I reached a significant and positive signal of ROI with both reduction of CPA (divided by 2!) and strong increase of sales (+25%) thanks to relevant activations and bid optimisations on multi-channel campaigns.
•Identifying representative buyer personas by using quantitative methods such as statistical procedures like PCA/Factor Analysis and a cluster analysis, paired with qualitative tests to find deep insights and scale demand generation.
•Improving online conversion rate with a structured approach of web analytics to extract strong insights and optimize.
mai 2015 - avril 2018 | Paris, France

High tech

Prizm

Digital Marketing Manager

Responsible for the online marketing strategy for our startup, Prizm, which created the first intelligent audio player, from activation to conversion.
•SEM Running and monitoring multi-channel campaigns with a test & learn process.
•Web analytics & Tracking management - Setting up the tracking system of the website (event tracking, popup tracking, Google Analytics Enhanced Ecommerce) and of all marketing campaigns.
•CRM & email automation -Develop the database structure to stock information about our users and buyers in order to send personalized, relevant and automated emails.
•Ecommerce - Design-thinking of the conversion tunnel for a mono-product startup, to support a quickly growing direct sales business (B2C)
avril 2014 - septembre 2014 | Biarritz, France

Agence & SSII

Re-Mind PhD

SEM Account Manager

Recommandations externes

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