Audrey Leliege

digital marketing manager

Paris, France

  • 48.8546
  • 2.34771
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Audrey en quelques mots

Full-stack digital marketer with 8 years experience working with brands such as BMW, Audi, Sony, Mercedes Benz, Robert Walters, Thomas Sabo, JAG, Fisher and Paykel, Lion ANZ and L’Oréal.

I've run data-driven campaigns with monthly spends up to:
- 3M/mo on Google Ads and YouTube
- 90k/mo on Facebook and Instagram
- 50k/mo on LinkedIn Ads

I handle the full user journey - from traffic (paid, SEO, content, organic social) to landing pages (CRO, copy, video) to conversion (SMS, email funnels). The entire funnel is optimized (analytics, A/B testing) on an ongoing basis.

In addition to digital marketing, I've run events and "experiential marketing", which is designed to create an emotional connection with a brand - for some of the most well known companies in the world.

I have a constant itch to always be learning something new and be challenged. Right now, that's data science.

Expériences

juillet 2014 - août 2016 | Oberhausen, Allemagne

E-commerce

THOMAS SABO

Communications Executive

• Oversee the creation and implementation of the social media strategy for Facebook, Instagram, Twitter and Pinterest, including community management, content creation, celebrity and blogger seeding programs, digital advertising
• Responsible for E-commerce strategy and reaching sales target
• Copywriting for print and digital
• Optimise customer journey using analytics and A/B tests
• SEO optimisation and websites management
septembre 2016 - septembre 2018 | Cité de Londres, Royaume-Uni

Ressources humaines

Robert Walters

Global Digital Marketing Executive

Develop and execute marketing campaigns across all Robert Walters offices globally, to attract new business, assist the teams with their marketing requirements while continuously deepen relationships with existing clients and candidates.

Key Responsibilities include:
• Deliver digital marketing plans including SEO and social media strategies
• Manage and maintain the organisation's websites to increase domain authority
• Track and analyse website traffic flow and attain key performance indicators such as reducing the bounce rate, increasing dwell time or improving conversions
• Develop and maintain excellent relationships with internal and external stakeholders at Group level, candidates, clients, partners and suppliers
• Copywriting, content creation and development for thought leadership whitepapers, website articles and social media
• Regular reporting on the success of the marketing initiatives to measure the effectiveness of campaigns
• Input into and execution of both tactical and long-term strategic plans, both local and at a Group level
• Project manage the production of key marketing collateral, both online and offline, such as the annual Salary Survey, quarterly market updates, advertising, website, e-newsletters and special projects
• Take ownership of managing events for the business, ensuring that content opportunities are captured and the appropriate marketing materials are supplied to the business stakeholder
• Fix any errors or bugs in online content
• Creation of digital assets including online banner adverts, video content, email marketing campaigns
• Oversee pay per click (PPC) ad management for the ANZ region, the UK and the US
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
août 2018 - juillet 2019 | Sydney, Australie

Mode & cosmétiques

Body Catalyst

Digital Marketing Manager

Responsible for developing, implementing and managing marketing campaigns that promote the company and its services. I play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads and retaining existing customers.

Recommandations externes

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